Global ticketing and event technology platform Eventbrite has today announced the appointment of Tom Freeman to the role of Head of Business Development, New Zealand.
Freeman joined Eventbrite in 2018 as Senior Business Development Manager – Festivals, based in Melbourne, and quickly succeeded in securing a range of major Australian event partnerships, including Vivid Sydney, The Alex Theatre and Madman Anime Festival, in addition to such iconic New Zealand events as the Marlborough Wine & Food Festival, NZ Home & Lifestyle Show and Classic Fighters Omaka.
With this appointment, Freeman said he was thrilled to drive the company’s business development strategy in New Zealand, building on the significant momentum Eventbrite has experienced with local event creators.
“Being based here in Auckland and experiencing first-hand some of the extraordinary and totally unique events New Zealand has to offer has been incredibly exciting,” Freeman said.
“In this new role, I’m looking forward to partnering with Kiwi event creators of all sizes to help them grow their events, reach new attendees, and benefit from the outstanding data insights and market-leading partnerships that the Eventbrite platform has to offer.”
Eventbrite first launched a localised platform in New Zealand in 2017, and has since powered more than 55,000 Kiwi events, and processed over 3.6 million tickets.
Josh McNicol, General Manager, Eventbrite Asia Pacific, said Freeman’s appointment will help drive the company’s continued success in New Zealand, whilst better serving the unique needs of local event professionals.
“Tom has a proven track record connecting event professionals with tech-driven solutions that help them provide outstanding attendee experiences and grow their events,” McNicol said.
“Despite its small population, New Zealand boasts some of the world’s most avid event-goers: our research shows that historically, 9 out of 10 Kiwi millennials attend at least one event every year. With Tom’s appointment, we’re excited to connect more event-loving Kiwis with outstanding local live experiences, and help event creators throughout New Zealand achieve their business goals with the support of our world-class platform and local customer support team.”