Boutique public relations agency ETOILE PR has expanded its team to appoint senior executive, Catherine Zaharias (lead image) as communications director and PR specialist, Stacie Hickey as account manager to drive the agency’s growth across Australia and the APAC region.
Founded in 2017 by Alana Chetner, ETOILE PR has grown significantly year on year, focused on developing its long-term retainer and special projects clients across its key pillars of entertainment, lifestyle and social impact.
Stacie Hickey
Over the past year, the business has expanded its scope to include the APAC region, with a focus on building its international relations in 2023 and beyond. Current clients include Livewire, Lifeline Narrm, Northern Pictures, Australian Geographic, STRONG Pilates and Harbour Outdoor.
Previously brand director at Paramount ANZ and chief marketing officer at TRAVLR, Zaharias joins the team as communications director, overseeing client strategy across ETOILE PR’s portfolio of entertainment, lifestyle, technology and social impact clients. With experience directing growth and marketing strategies for some of the world’s most renowned brands including Nickelodeon and MTV, Zaharias will work closely with clients on strategy creation, activation and partnerships, as well as business development and agency growth.
Zaharias said: “Having worked in marketing and publishing for over a decade, this is an ideal opportunity to provide a unique skill set and added value to our clients which is complementary to Public Relations. It’s an exciting prospect to work with a portfolio of brands across a diverse range of industries, particularly with many related to social impact.”
Stacie Hickey joins ETOILE PR with five years’ experience in PR, social media and influencer marketing. Previously at BIG W, part of the Woolworths Group, Stacie focused specifically on influencer and digital marketing within the retail and consumer lifestyle space and amplified brand awareness through targeted media outreach and campaigns.
Hickey’s role at ETOILE PR will focus on driving consumer awareness and engagement across all brands through media and influencer relationships, as well as supporting client strategy and activation.
Chetner said: “We are thrilled to have highly regarded leader, Catherine, join the team to drive strategy and business growth, and respected PR specialist, Stacie, to further strengthen our network and deliver exceptional results for our clients. “Both Catherine and Stacie have stellar reputations in their respective industries and are known for their incredible work ethic, which aligns with ETOILE’s values. It’s an exciting time for them to join the team and support the next stage of the agency’s growth.”
Last month, ETOILE PR worked with Lifeline Canberra to launch the new Lifeline support service – Lifeline Narrm – which will help to increase support on-the-ground in Victoria to combat escalating suicide rates.
The team also collaborated with MINI Australia on Sydney WorldPride to deliver the Big Love Story campaign in conjunction with Creative Agency, KOJO.
