Content marketing and storytelling agency, Enthral, is growing its earned media offer with the appointment of Sarah-Lucy Rice (feature image) as senior publicity manager.

Rice joins Enthral with extensive publicity experience across the media, technology and sport sectors, most recently managing consumer public relations for carsales.

Enthral managing director Cameron Smith says the appointment is about ensuring Enthral’s client partner stories are reaching their audiences in authentic and credible way.

Smith commented: “Sarah has a natural flair for storytelling, one of the best networks of media contacts and a real passion for securing earned media.

“Sarah has her finger on the pulse, gets what it takes to generate genuine editorial stories and knows the people to help get them seen and heard at scale.”

Rice has worked for some of Australia’s largest companies as a PR specialist, including News Corp Australia, Tennis Australia, the Australian Olympic Committee, SEEK and carsales.

In her new role, Rice will be responsible for creating earned media strategies and getting Enthral’s client partners into culture through editorial coverage and partnerships.

Rice will also be working with Enthral’s content team to look at ways to amplify content created for owned channels.

Rice said: “Enthral has a unique way of telling authentic stories and creating engaging content for some of the best brands out there, and I’m really excited about this next chapter of my career.”

Enthral’s client partners include Mercedes-Benz, NAB, McDonald’s, Virgin Australia, DrinkWise and Air Niugini.