B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • AFL
  • Pinterest
  • WPP
  • State of Origin
  • B&T Women in Media
  • Thinkerbell
  • imaa
  • Anthony Albanese
  • Meta
  • Spotlight on Sponsors
  • ARN
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Essential Workers Recognised On The Southern Hemisphere’s Largest Billboard
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Essential Workers Recognised On The Southern Hemisphere’s Largest Billboard
Advertising

Essential Workers Recognised On The Southern Hemisphere’s Largest Billboard

Amy Biddlecombe
Published on: 22nd May 2020 at 2:27 PM
Amy Biddlecombe
Share
2 Min Read
SHARE

As of this week, the Southern Hemisphere’s largest billboard dons new artwork – a “thank you” homage in a mosaic design, comprising hundreds of submitted photos from real life essential Aussie workers across the country. 

The billboard is located on Sydney’s Anzac Bridge and has been donated by smartphone brand, OPPO to recognise and give back to those out there on the front line helping to keep Australia on its feet throughout the current pandemic crisis.

In April, OPPO issued a call to arms for all the essential Aussie workers out there keeping our pantries stocked, our sick cared for, our elderly looked after, our rubbish collected, and beyond, to submit a photo for inclusion on the billboard as #AnEssentialThankYou. 

“We wanted to do something with the billboard that projected positivity and acknowledged that while so many of us found ourselves facing uncertainty, there was an army of Aussies who put on a brave face and tirelessly worked throughout the global pandemic to help keep our country running and maintain a sense of normality for their communities,” said Michael Tran, OPPO Australia’s Managing Director. 

“We were thrilled to receive hundreds of photos from everyday Australian heroes, including supermarket saviours, healthcare heroes, sanitation workers, educators and all in between. It’s important that we recognise the very real and very different plights of all our essential workers,” added Tran.

#AnEssentialThankYou can now be seen across Sydney’s skyline, where the billboard artwork will remain in place over the coming weeks, as Australia begins to slowly ease out of lockdown restrictions.

The billboard homage is one of the initiatives OPPO have implemented in the wake of the COVID-19 pandemic, alongside profiling essential workers across their social media and donating devices to healthcare and essential organisations.

 

 

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: DOOH, OPPO
Share

Latest News

Agency Scorecard: iProspect
09/07/2025
Meet Adland’s Best Number-Whisperers In The Best Of The Best Data Scientists!
09/07/2025
State Vs State, Campaign Vs Campaign: Brands Go Head-To-Head In The Origin Decider
09/07/2025
Calling on a Bestie: Bradman Best scores the try that swung the physical encounter in favour of the NSW Blues.
The Off-Field Action Keeping Aussie’s Talking During Origin Game 2
09/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?