Gillian O’Sullivan, CEO The Leading Edge, today announced the appointment of Erin Beggs as director, brand and innovation.
Beggs was most recently director of advanced qualitative research at Ipsos Australia, responsible for research quality and design, client outcomes, client management and new business.
Prior to Ipsos she ran Cultureplay, a specialist social and cultural research consultancy.
She is a highly accomplished brand and innovation strategist and cultural insights practitioner.
Beggs has a Masters of Marketing and a Post Graduate Diploma of Applied Linguistics.
O’Sullivan commented: “Erin has proven skills in brand strategy, research and innovation.
“She will bring dynamism and a highly creative mindset to The Leading Edge.”