Equip Had A Brand Makeover & Became Equip Super

Piggy Bank,3d Render
B&T Magazine
Edited by B&T Magazine



Equip has launched its refreshed brand, Equip Super, consolidating and enhancing its offer to members and positioning the fund for further growth.

The dynamic new brand, a refreshed website, lower fees and improved investment options for members, along with a tailored approach to their investment and retirement needs, begins a new chapter for one of superannuation’s oldest brands.

It consolidates membership, operations and investments under the Equip Super master brand, marking the unification of Equip and Catholic Super into one member-focused fund, with elements including:

● Improved investment options consolidated into one menu, including a new, low-cost Index Diversified investment option

● Fee equalisation across the fund with a reduction in administration fees for most members

● A dynamic Equip Super website offering new tools, modules, calculators and educational content tailored to the different phases of super and retirement journeys.

“These changes will drive more efficiencies in our fund to deliver strongly for members – through reduced fees from a more streamlined fund and a better, tailored member experience,” said Equip Super, CEO, Scott Cameron.

“This positions the fund to achieve its strategic objective of growing to $50 billion of funds under management,” he said.

With more than 140,000 members, Equip Super currently has $30 billion FUM, with a growth target of $50 billion.

“There are benefits to scale, but we are not pursuing growth for growth’s sake,” said Cameron. “We aspire to be a different type of fund—one that’s big enough to matter, but small enough to care—always valuing our connection and commitment to our members, employers and the communities in which they live and work.

“We see a place in the industry for a fund of scale that offers a better experience and connection for members and employers, driving the best retirement outcomes possible.

“Equip Super is more than a name: it is synonymous with what members and employers want, a tailored proactive partnership approach providing expert advice and better outcomes. We are all about equipping members today, so they are ready for tomorrow,” he said.

“With our new brand platform, we are doubling down on our member service experience. Our goal is to equip our members with knowledge and confidence, through both one-to-one interactions with financial planners and a brand new suite of online educational tools,” Cameron said.

The Equip Super rebrand includes a new logo, which features arrows as a metaphor for moving members and employers forward with confidence and purpose.

The rebrand is the culmination of Equip Super’s ‘One Fund’ project, consolidating its funds with improved investment options, a personalised, streamlined service experience and overall reductions in fees.

“The completion of ‘One Fund’ means our members will now enjoy a more fit-for-purpose investment menu, a more consistent service experience across the board, and in most cases a more competitive offer in terms of fees,” said Cameron.

As part of the changes, the fund also closed four brands, MyLife MySuper, MyLife MyPension, Transport Industry Super (TIS) and MyLife MyAdvice. The members from these brands have been transitioned into Catholic Super, with MyLife MyAdvice changing to Catholic Super Financial Planning. The overarching Togethr Trustees logo has also been retired, while the Trustee name remains.

“The greatest beneficiaries of these changes will be our members,” said Cameron. “That’s who we’re doing it for, because they are ultimately who we’re here for.”




Please login with linkedin to comment

Latest News

Archibald Williams Wins NBA Digital, Activation & Fan Engagement Accounts For APAC
  • Media

Archibald Williams Wins NBA Digital, Activation & Fan Engagement Accounts For APAC

Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]

QMS Champions Creativity As First Most Contagious APAC 2023 Sponsor
  • Advertising

QMS Champions Creativity As First Most Contagious APAC 2023 Sponsor

Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]

OMG’s Annalect First To Get Meta’s Advanced Analytics
  • Technology

OMG’s Annalect First To Get Meta’s Advanced Analytics

Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]

AKQA Launches Eco-Conscious AI DIY Assistant Encouraging People To Gift More Sustainably
  • Technology

AKQA Launches Eco-Conscious AI DIY Assistant Encouraging People To Gift More Sustainably

WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]

Marc Collister: AI & Automation Set To Revolutionise Creativity In 2024
  • Opinion

Marc Collister: AI & Automation Set To Revolutionise Creativity In 2024

Marc Collister (pictured) of P2 Content Creators spills the beans on his 2024 predictions drawing from two decades of experience in the advertising, film and television industry. I’m certain it will come as no surprise that in 2024, we can expect our industry to move at breakneck speed again. With even more rapid shifts in […]

Opinion

by B&T Magazine

B&T Magazine
Zeno Group Australia Bolsters Client Offerings With An Expanded Creative Services Portfolio & New Senior Leader
  • Marketing

Zeno Group Australia Bolsters Client Offerings With An Expanded Creative Services Portfolio & New Senior Leader

Zeno Australia has announced expanded creative design capabilities and the appointment of Jim Michell (lead image) to its senior leadership team. The new moves support strong growth in the region. Zeno Australia’s clients, including Abano Healthcare, Motorola and Yorkshire Tea, can now tap into a suite of creative design services to augment the agency’s work […]

Assembled Media Inks TikTok Creator Campaign for BIC
  • Campaigns

Assembled Media Inks TikTok Creator Campaign for BIC

Assembled Media, is drawing upon the creative power of TikTok Creator Marketplace to help generate unique, impactful content for iconic stationery brand, BIC. The social activation campaign titled ‘A Pen for Every Side of You’ promotes the flexibility of BIC’s 4 Colours pen and is active nationwide on the BIC Stationery TikTok account. The campaign […]

Big data and analytics visualization technology with scientist analyzing information structure on screen with machine learning to extract predictions for business, finance, internet of things
  • Media

IAB Launches Fourth Module In Its Marketing Measurement Innovation Series

IAB Australia has launched ‘Evolution in Market Mix Modelling’, the fourth module in its Marketing Measurement Innovation Series, which has been developed by IAB Australia’s Ad Effectiveness Council. The module explores what is driving the increased use of MMM and how the technique is evolving with advances in computing power and machine learning to provide […]

Aerial view of a coal fired power station with large cooling towers emitting co2 into the atmosphere. With its lights already turned on the power station is illuminated in moody twilight.
  • Media

Scope3 Expands Carbon Measurement Capabilities To Include DOOH Advertising

Scope3, the collaborative sustainability platform leading the decarbonisation of media and advertising,  announced the addition of digital out-of-home (DOOH) to its emissions measurement. With DOOH ad spending predicted to grow from $17B in 2023 to nearly $24B by 2028, measuring this channel brings us one step closer to understanding the total impact of digital advertising […]

January 14, 2023 - New York, New York, USA: 2023 NRF Big Show press conference with Composition 2024 NRF Singapore.    Photo by Ian Wagreich / © Ian Wagreich Photography
  • Marketing

Now Open For Registration – NRF 2024: Retail’s Big Show Asia Pacific

NRF 2024: Retail’s Big Show Asia Pacific, is now open for online registrations for the main conference. Jointly organized by the National Retail Federation and Comexposium, Retail’s Big Show Asia Pacific will take place from 11 – 13 June, 2024 at the Sands Expo and Convention Centre in Singapore and is expected to draw thousands […]