The Media Federation of Australia (MFA) is calling on the industry’s future leaders with less than 15 years’ experience to submit their ideas for the Inspiration X sessions at MFA EX 2020.
Eligible employees of MFA member agencies with less than 15 years’ experience in the industry can enter as individuals or as a team with the brief to present a new or provocative perspective, and inspire our industry to change its thinking or behaviour, by addressing one of two questions:
- Our People: How can we most effectively create an industry in which we are inspired and empowered to have a rewarding, positive career?
- Our Work: How can we best deliver work on behalf of our clients that will maximise marketing and media effectiveness?
All Inspiration X presentations are capped at four minutes, to ensure short, sharp, inspirational content. The aim of Inspiration X is to ensure the conference provides everyone a voice, regardless of seniority, by giving the industry’s best talent the opportunity to showcase their ideas, insights and work to the wider industry.
The brief is available on the MFA website.
The winners or winning teams will take to the stage at the MFA EX: Media for All all-day conference, returning for its second year on Thursday 15 October at Royal Randwick Sydney.
Topics investigated last year by the Inspiration X presenters covered marketers’ and agencies’ accountability for data privacy, a solution for encouraging greater media innovation, the benefits of side hustles, and drastic measures for achieving diversity and gaining an ‘edge effect’.
MFA CEO Sophie Madden said: “Feedback from MFA EX attendees last year revealed the Inspiration X sessions to be among the most popular and compelling content of the day, a great testament to the sharp minds and presentation skills of our industry’s future leaders. I look forward to this year’s submissions, which I’m confident will showcase the same level of insightful thinking.”
Georgina Debenham, Planning Manager at PHD and one of last year’s Inspiration X presenters, added: “The entire process of MFA Inspiration X was a really positive experience for me. It was a great opportunity that pushed me well beyond my comfort zone and gave me the chance to share my passion in front of the broader industry.”
Last year’s inaugural MFA EX: Media for All expo drew 1,500 attendees with 24 Sydney agencies shutting their doors for the day to ensure their people could attend. Of those attendees, more than 90% said they would recommend their colleagues attend MFA EX 2020.
MFA EX: Media for All is an all-day conference designed to educate and inspire people working in the Australian media and communications industry, with a focus on effectiveness.
Please login with linkedin to commentmfa ex
In a massive shift in the broadcasting landscape, Amazon Prime has secured the Australian rights to the next cricket World Cup alongside a range of other tournaments run by the International Cricket Council (ICC) until 2027. The deal means that Australian Cricket fans can only access the tournaments if they have a paid subscription to […]
With just over 24 hours to go until the world premiere of Addy Lala and the Mood Tea Thieves, limited tickets are still available for the pantomime, which will run for one night only at the Everest Theatre in Sydney’s Seymour Centre on December 5th. All in the industry are encouraged to come along to […]
2045, a Melbourne-based creative agency founded by Tim Evans and Nick Auditore has just launched. The agency takes its name from the year futurist Ray Kurzweil predicted organic and artificial intelligence would converge. Lead Image: 2045 Team Evans was formerly a Partner and Executive Strategy Director at DT (now AKQA), before co-founding B.B.E in 2015. […]
The National Breast Cancer Foundation has been announced as the Charity Partner for Sydney New Year’s Eve. The Australian not-for-profit organisation is represented by the pink ribbon and raises money to fund world-class research towards its vision of zero deaths from breast cancer. Research that saves lives through a better understanding of how to prevent […]
This holiday season, Emporium Melbourne has announced its festive creative campaign that celebrates and encourages the Melbourne community to embrace their personal ‘untraditional traditions’ – the unique traditions that make Christmas truly special for them, and their family. The campaign’s tagline, “Every tradition starts somewhere”, reflects Emporium’s commitment to embracing, inspiring and applauding diverse traditions […]
Reddit has announced updates to its new ads placement with Carousel Ads and Product Ads. These new units, placed in the heart of Reddit discussions, provide an even more dynamic and compelling way for advertisers to scale to relevant audiences, deliver deeper value to users, and drive stronger, full-funnel performance among the hundreds of thousands […]
Automotive Network Drive has announced its 2024 upfronts, its biggest in more than a decade, with a suite of more than 12 new products that underpin its vision to be the number one automotive network in Australia. Now in its 27th year and with a monthly audience of 2.45 million, Drive is leveraging its reputation […]
B&T unaware of the vitriol & acrimony between the online mattress companies. We were aware of it between News & the ABC.
oOh!media continues to rapidly expand its large format digital network, launching seven new sites at premium locations across major arterials in Sydney, Melbourne and Brisbane. The latest large format digitals include another premium site in the exclusive Sydney suburb of Mosman. Positioned at the gateway of the lower north shore on Military Road, the high-impact […]
The Seven Network revealed the results of the second round of its flagship innovation initiative – Ignite – which saw seven employee-led generative AI concepts selected for prototype development. An inspiring three-week event, Ignite brings together internal cross-functional teams of engineers, data scientists, product managers and staff from across the business to collaborate and develop […]
Australian tech consultancy Engaging.io has scored a major business win with the appointment by a leading Texas-based US National Basketball Association (NBA) team to revolutionise its marketing and communication strategies. The powerhouse NBA franchise turned to Sydney-headquartered Engaging to spearhead a major HubSpot implementation, driving greater efficiencies, personalisation and a more seamless experience for fans. […]
Dentsu Queensland has formed a strategic partnership with DeadlyScience, an organisation that provides science, technology, engineering and maths (STEM) resources to Aboriginal & Torres Strait Islander students across Australia. The partnership is in collaboration with UnLtd, which helps connect the media and marketing industries with charities helping children and young people at risk. This is […]
Victoria-based Venetian Media Group (VMG) has acquired web and digital strategy shop Digital Native. Lead image L-R: VMG CEO, Michael Fishwick; Digital Native big chief, Matt Gardan. Digital Native specialises in digital strategy, branding, UX and web design it has deep experience in renewables, emerging technology and not-for-profit. Its web design process and collaborative approach […]
One of Australia’s biggest off-street car and motorbike festivals, Rare Spares Rockynats, is returning to Rockhampton for Easter 2024 and has kicked off its promotional calendar with a high-octane media campaign. The two-phase campaign, via award-winning marketing agency Murmur-Group, will launch across large format out-of-home and retail placements and will be supported by local radio, […]