Advertising technology company BlisMedia today announced the addition of acclaimed entrepreneur Harry Dewhirst to its executive team and board of directors.
Dewhirst’s experience in developing high growth ad tech businesses globally will help to accelerate Blis’ international expansion, particularly progressing the important Asia-Pacific markets.
Dewhirst has run businesses in Europe, USA and Asia-Pacific. He co-founded advertising technology firms Amobee and RingRing Media. Amobee was acquired in 2012 by Singapore Telecommunications Limited (SingTel) for $321 million. In 2009, he took home Media Week’s prestigious Rising Star Award, and was listed in the top 50 mobile executive by Mobile Entertainment magazine.
Dewhirst, based out of Blis’ Singapore office, is now President & Chief Commercial Officer, leading the growing global commercial partnerships and playing a key role in strategic planning for international expansion.
Greg Isbister, Founder and CEO of BlisMedia, says, “We are all extremely excited to have Harry on board. His tenacity, industry experience and business acumen is an important step in developing the company‘s international presence.”
Blis was established in the UK in 2004, bringing audience location data and consumer targeting expertise to brands. Blis’ products enable brands to reach very specific digital audiences based on where they are, who they are and where they have been.
Building on the success of its UK headquartered business, Blis has established a Southeast Asia hub in Singapore and an Australasia hub in Sydney, and developed partnerships across US and Europe. The company plans to open more offices globally in the next year.
“I’m honoured to be a part of an energetic and rapidly-expanding advertising technology company like Blis,” says Dewhirst, who has been an investor in Blis for the last three years.
“Advertisers globally are seeking new ways to reach relevant audiences and we are seeing an explosion in data-led audience targeting – this comes at a crucial time for Blis. Our Infinity+ platform is the best in the market, and our multi-channel and cross-platform solutions are uniquely placed to help brands reach the people that matter, at the right place and time.”
Blis’ core technology platform, Infinity+, is proprietary technology comprising a real-time bidding (RTB) platform with significant data capabilities. The data insight enables precisely-targeted advertisements based on audience location behaviour. Blis tracks consumer location data across all personal devices to form purchasing behaviour insights.