Enrolments Now Open For Australia’s IPA Foundation Certificate

Enrolments Now Open For Australia’s IPA Foundation Certificate

Enrolments are now open for the IPA Foundation Certificate – The Communications Council’s first online international IPA qualification to launch in Australia.

Considered a rite of passage in the UK advertising industry, the IPA Foundation Certificate has been achieved by more than 11,000 people to date, and is available to professionals in the Australian market for the first time, as part of a landmark partnership between The Communications Council and its UK counterpart, the Institute of Practitioners in Advertising (IPA).

Designed for individuals with less than a year’s experience in advertising, marketing or communications roles, the program offers 30 hours of online learning, providing a holistic grounding in industry operations based on seven core paths:

  • Advertising and communication in context
  • Understanding the client’s business
  • The strategic planner’s toolkit
  • Client, creative and media briefs
  • Understanding media channels and media planning
  • Creativity and creative development
  • Effectiveness

Tony Hale, CEO of The Communications Council, said: “Our industry is becoming increasingly international, and the new IPA curriculum   ensures professionals around the world can be trained to a best practice global standard. Those sitting the IPA Foundation Certificate exam with us will be the first generation of industry professionals to take part in Australia. It is a progressive step for the industry in enabling access to world-class training, but also for individuals who want to build a career with industry qualifications that are recognised at home and overseas.”

Successful students will receive the IPA Foundation Certificate following a formal offline examination on Friday 6th March 2015, running in Sydney, Melbourne, Adelaide, Perth and Brisbane.

 




Please login with linkedin to comment

Edge Super Bow

Latest News

Boomtown’s Final Masterclass Of 2023 Attended By Almost 100 Media Reps
  • Media

Boomtown’s Final Masterclass Of 2023 Attended By Almost 100 Media Reps

Don’t treat regional media as a charity, but a real growth opportunity: That’s the message from Boomtown’s final masterclass of 2023, attended by almost 100 media industry representatives from across the nation. The masterclass was part of a series of educational sessions, delivered by Boomtown, the media collective championing advertising in regional Australia. The sessions […]

a data analyst using technology AI for working tool for data analysis Chatbot Chat with AI, using technology smart robot AI, artificial intelligence to generate something or Help solve work problems.
  • Advertising

Introducing Yahoo Blueprint: A New AI-powered Suite For Better Ad Performance & Optimisation

Yahoo Advertising has launched Yahoo Blueprint, a central AI suite that powers performance-based solutions within the Yahoo DSP. Fuelled by over 335 million logged in Yahoo users globally, Yahoo Blueprint enhances decisioning, makes AI more accessible, and serves as a results-driven guide throughout the campaign lifecycle to deliver better outcomes for advertisers. This new AI […]

Publicis Sapient Announces Launch Of PS Hummingbird, Expanding Its Generative AI And Cloud Capabilities With Microsoft
  • Technology

Publicis Sapient Announces Launch Of PS Hummingbird, Expanding Its Generative AI And Cloud Capabilities With Microsoft

Publicis Sapient, a digital business transformation company, today announced the launch of a new joint venture with Tquila called PS Hummingbird. Lead image: Nigel Vaz CEO of Publicis Sapient The partnership with Tquila, with whom Publicis Sapient has collaborated on several other ventures, will extend Publicis Sapient’s generative AI offerings powered by Microsoft Azure, Microsoft […]