Want to protest a brand? Then it appears taking the good fight to the supermarket aisle is the modern way to go about things.
Fresh from our very own toilet paper fisticuffs in Woolworths during the height of COVID comes footage out of the US of a disgruntled Bud Light drinker exacting revenge on the beer for its recent and highly publicised promotion with comic and trans activist, Dylan Mulvaney.
As poignant and aggressive as the man’s protest is, problem was he’s smashing up the wrong brew. Rather than the offending Bud Light, the cranky fellow reaped his vengeance on Bud’s competitor, Busch Light.
All the action was caught by Walmart shopper Chandler Davidson – who almost wears a can for his efforts – and quickly posted to TikTok.
Unfortunately it all ends rather unceremoniously, with the Bud/Mulvaney hater being led out of the store in handcuffs.
Watch the action unfold below:
@chandlerdavidson24 I guess he didnt like the new buschlight cans😂💀#buschlight #fthepolice #walmart ♬ original sound – Chandler Davidson
The video quickly went viral, amassing hundreds of thousands of views in the hours since it was posted. Viewers also flooded the comments with their thoughts.
“Man I feel sorry for the employee who has to clean that up,” one person commented.
Another added: “THIS’LL SHOW THEM!” – guy who has to pay to replace all that damaged product.”
“He looked pretty tired at the end, you should have offered him a refreshing Bud Light,” said another.
Meanwhile, another video has surfaced that arguably confirms reports that sales of Bud light have plummeted by as much as 70 per cent since the whole furore began 10 days ago.
The video shows footage of a beer cabinet in an unnamed grocery store that clearly shows the Bud Light going untouched while rival brands appear to have sold out.
The voiceover declares: “Today we salute you, Mister Bud Light head of marketing guy. Only you could take a beer and make it [BLEEPED OUT]. Twenty years of amazing ad campaigns and this is where we end up. What the fuck were you thinking?”