Engine Takes Less Sterile Approach To RSPCA QLD’s 2016 Operation Wanted Campaign

Engine Takes Less Sterile Approach To RSPCA QLD’s 2016 Operation Wanted Campaign

Engine has teamed up with the RSPCA for a second time to deliver Operation Wanted – RSPCA QLD’s annual desexing campaign.

Made possible by over 175 Queensland vets the “desexify your pet” campaign encourages cat and dog owners to take advantage of the promotion, and do their part in reducing the number of unwanted litters in Queensland.

The campaign was launched via a multi-faceted media buy including TV, radio, digital and social.

Engine creative director Kory McAvoy said, “This time round we decided to give pet lovers an insight into how their pets could be perceived by the opposite sex.

We were lucky to have a client with a great sense of humour and collaboration partners who really went above and beyond to bring their all to the project.”



Creative Agency: Engine Group

Kory McAvoy – Creative Director / Senior Creative

Ken Roney – Creative Director

Kieryn Humphries – Senior Creative

Jon Pickersgill – Senior Creative

Mark Smith  – Senior Creative

Sarah Deery – Account Director

Sarah Ferguson – Account Director

Caz Vize – Agency Producer

TV Production – The Producers

Director – Mitch Kennedy

Producer – Tanya Spencer

Post Production – The Post Lounge

Radio Production – The Post Lounge

Radio Voice Over – Paul Davies

Stills Production –

Photographer – Alex Buckingham

Retouching – Derek Leong

Producer- Katrine Bowman

Assistant – Steve Bull

Digital Production – Muse Interactive

Developer – Lachlan Nuttall


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