Expanding its offering in the production sector, Engine Room Productions, part of the Redengine SCC Group, has acquired SixtyFour Films, effective immediately.
The acquisition will see Engine Room Productions incorporate the SixtyFour Films team and offering into its Sydney-based operation.
SixtyFour Films was originally established in 2012 to service the growing demand for branded video content across digital and social platforms. Its clients include Nimble, Pernod Ricard, News, Tag Heuer and Service NSW.
Engine Room Productions managing director, Adrian Hyde said: “The market now demands production companies go above and beyond just making production assets to also provide creative and director capabilities in a fully integrated service that removes unnecessary layers and drives agility and cost efficiency. This married with outstanding customer service is the production company of the now and the future.
“We have found these values align perfectly with the leadership team at SixtyFour Films and I’m super excited about the next chapter for our business. I’ve long been an admirer of SixtyFour and the work they produce, and this acquisition gives both Engine Room and SixtyFour clients access to a deeper level of creative resources and service.”
SixtyFour Films managing director, Ezra Auperle said: “We are thrilled to join the Redengine SCC Group family. The acquisition allows us to continue to deliver the services we are known for whilst broadening our capabilities and significantly increasing our production and creative resources.
“Engine Room Productions shares the same core values and commitment to building the production company of the future as we do. Since joining the team it has become even more apparent that both leadership teams are aligned with the future direction of the company.”
Julian Townley, CEO and founder of Redengine SCC Group added that Engine Room Productions sits within: “In its own right, Engine Room Productions has grown rapidly to become a dominant player in the production landscape in Australia servicing its incredible range of clients.
“Like everything we do, this move is all about providing our clients with the best creative minds in the game, and a first-rate customer experience. The acquisition of SixtyFour Films and its talented team sets us up for continued growth and success.”
Please login with linkedin to commentredengine scc
Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.
Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]
This week Nova’s Fitzy & Wippa are celebrating 10 years of their iconic radio show and plenty of famous faces have weighed in on the feat! For Fitzy & Wippa’s 10-year anniversary show they were joined by a bunch of special friends who shared their messages and favourite memories over the last decade. The guys […]
Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]
Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]
Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]