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Reading: Engine Room Productions’ New Online Comedy ‘Lowering Awareness’
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B&T > Media > Engine Room Productions’ New Online Comedy ‘Lowering Awareness’
Media

Engine Room Productions’ New Online Comedy ‘Lowering Awareness’

Larissa Meikle
Published on: 7th July 2016 at 10:56 AM
Larissa Meikle
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A passionate group of incompetent do-gooders make their screen debut in Engine Room Productions’ new online comedy Lowering Awareness, from writer/director Damien Cassar and writer/actor Mark Humphries.

The short film follows the fate of a bunch of over-thinkers concerned with the dangerously high level of awareness of trivial things. In an attempt to level the madness, the group endeavour to launch a campaign urging people to lower their awareness of things they don’t need to know about.

Damien Cassar, director and lead Creative at Engine Room Productions, collaborated closely with the short film’s lead, comedian Mark Humphries, well known for his appearances on ABC2’s The Roast and SBS’s The Feed. The pair began working on the script’s development back in August last year.

LOWERING AWARENESS from Engine Room Productions on Vimeo.

“This experience heightened my awareness of the dangers of writing about lowering awareness,” Cassar said.

“I wasn’t aware I was involved in this project. Job well done, lowering awareness team!” Humphries added.

Engine Room productions managing director Adrian Hyde said: “With the converging media landscape we believe that in the future not only brands but channels will be our clients and they will be looking for an eclectic mix of original content.

“Our multi-disciplinary creative hub model involves focusing on our people – it’s about empowering them and their creativity while they simultaneously deliver for our clients.”

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By Larissa Meikle
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Hooked on the colourful world of journalism for over 10 years, reporting on news, advertising, music and entertainment, I have nurtured the birth of magazines including music platform Reverb and Australian print design bible Justus Magazine. Taking hold of the editorial reins of Australian Creative Magazine back in 2008, my passion for commercial creativity clearly surfaced when I was introduced to the country's finest creative directors, filmmakers, photographers and designers. I now spend my time promoting them. Specialties: Advertising Writer & Editor, Publicist & Treatment Writer.

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