Is This The End For Coke? Americans Now Drink More Bottled Water!

Is This The End For Coke? Americans Now Drink More Bottled Water!

For the first time ever, Americans drank more bottled water in 2016 than they did soft drinks (or soda, as they prefer to call it).

According to data by marketing firm Beverage Marketing, our American friends scoffed 48.5 billion litres of bottled water last year.

The average American drank 147.6 litres of bottled water in 2016, just nudging out the amount of soft drink they drank at 145.7 litres. That’s the first time that H2O has surpassed its sugary cousin in the bought drink stakes.

And it appears the health message is finally getting through, with average soft drink consumption falling from its high of 189 litres per year per American in the late 90s and early 2000s.

Commenting on the findings, Beverage Marketing’s CEO Michael Bellas said: “Bottled water effectively reshaped the beverage marketplace.

“When Perrier first entered the country in the 1970s, few would have predicted the heights to which bottled water would eventually climb.

“Where once it would have been unimaginable to see Americans walking down the street carrying plastic bottles of water, or driving around with them in their cars’ cup holders, now that’s the norm,” Bellas said.

However, it’s not all bad news for the likes of Coca-Cola and rival Pepsi. The two have invested heavily in its bottled water ranges (and flavoured milk) over the last decade and reportedly make a far better margin on water than they do on sugary soda drinks.

Pepsi even bought a 30-second Super Bowl ad to debut it’s new premium bottled water brand, “LIFEWTR.” Check the spot out below:

 

 




Please login with linkedin to comment

Advertising Standards Bureau Bottled water BWM Sirens

Latest News

B&T Chats With Wavemaker’s Provocative Pioneers On Their Cross-Pacific Sojourn
  • B&T TV

B&T Chats With Wavemaker’s Provocative Pioneers On Their Cross-Pacific Sojourn

B&T had the honour of travelling to GroupM’s lush North Sydney offices to chat with Tatiana Patrón and Missie Saroyan, who had travelled all the way from the US to see how we do things down under. Patrón is an associate client investment lead in Wavemaker’s New York office, while Saroyan serves as a programmatic […]

HoMie & Champion Launch “Give One. Get One” Campaign Supporting Youth Homelessness Via Town Square
  • Campaigns

HoMie & Champion Launch “Give One. Get One” Campaign Supporting Youth Homelessness Via Town Square

HoMie, a Melbourne-based streetwear label that supports young people affected by homelessness or hardship, has turned traditional buy-one-get-one-free retail offers on their head with a special promotional campaign developed by Town Square. HoMie has launched ‘Give One. Get One,’ where for every HoMie hoodie purchased for Youth Homelessness Matters Day, fellow streetwear label Champion will […]

Thinkerbell Takes Us Back To Summer In Latest Work For XXXX
  • Campaigns

Thinkerbell Takes Us Back To Summer In Latest Work For XXXX

Lion and Thinkerbell have launched new work for XXXX Summer Bright, reminding everyone that it’s a beer to drink all year round. The idea is now live across social, digital and OOH. It centres on the insight that around here, unlike most places in the world, we only have one season really, summer. So it’s […]

Scroll Media Recruits Costa Panagos From Twitch
  • Advertising

Scroll Media Recruits Costa Panagos From Twitch

Digital publisher network Scroll Media has employed ex-Amazon Twitch gaming executive Costa Panagos (lead image) to strengthen its Scroll Gaming capability. Panagos is highly experienced in game advertising and media sales professional with two years in account management at Twitch and three years in media sales at News Corp, so will bring his extensive media agency […]

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
  • Technology

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs

School-leaver service Year13 has launched a new Artificial Intelligence course to upskill young people in AI, made in collaboration with Microsoft and KPMG, at an event to rally industry support behind youth AI fluency. The free online course AI Amplified which is part of Year13’s Academy aims to provide all young people with the opportunity […]

General Motors Snares Heath Walker From Scania
  • Advertising

General Motors Snares Heath Walker From Scania

General Motors has announced the appointment of Heath Walker (lead image) as the new marketing director for GM Australia and New Zealand, effective April 23, 2024. Walker brings a wealth of marketing and communications experience gained from working across various industries, including IT, sporting, and auto – notably Tesla, Nissan and most recently, Scania in […]