Employment Hero, an employment management solutions company, has launched its first integrated campaign across Australia, New Zealand and the UK, developed by its in-house creative agency, Hero Collective.
The integrated brand campaign will be activated across multiple channels spanning OOH, BVOD, radio, digital and social and is being rolled out in Australia, the UK and New Zealand. It will be rolled out in the UK and Canada in later 2025. This campaign marks the first initiative developed by the Hero Collective in 2025.
The campaign highlights the company’s Employment Operating System (Employment OS), designed to reduce administrative burdens.
“With a large marketing team of uniquely ambitious and innovative individuals, they’re not just executing campaigns, they are deeply immersed in our core mission and values. They understand our customers’ challenges, and most importantly, they care about our mission. The Hero Collective has created this campaign from the ground up with an authentic, genuine understanding of what makes Employment Hero different,” Tasman Page, marketing director at Employment Hero said.
Employment Hero has scaled to serve over 300,000 businesses and more than 2 million employees worldwide.
“The benefit of one system has been huge for us – it’s great having everything in one area. We’ve saved so much time on admin, as well as time during onboarding,” Elise Guiliano, HR manager at Jo Mercer said.
Credits:
Employment Hero
Marketing Director: Tasman Page
Head of Marketing ANZ: Monica Hu
Brand Media Lead (APAC): Hannah Elsbury
Hero Collective
Global Head of Brand: Matt Poulier
Global Brand Lead: Sharon Ormes
Head of Creative & Design: Domenico De Rosa
Senior Creative: Andrew Cameron
Senior Creative: Simon Dall
Brand Design Lead: Hannah O’Mahony
Design: Juliana Bridi, Jessica Sneddon, Michelle Wong, Yllianna Maneze
Motion Design: Apattra Hongsuwong, Dominique Nava
Creative Services Manager: Stephanie Balchin
Senior Social Media Manager: Lara Munn
Video Production Manager: Bethanie Grozdanovski
Production
Director: Mitch Green
Producer: Jessica Ameduri
DOP: Louis C. Brandt
Camera Assist: Mikey Moshi
Sound Design: Smith & Western Sound
Online & VFX: White Chocolate
