B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • WPP
  • AFL
  • Cannes Lions
  • Anthony Albanese
  • Federal Election
  • Thinkerbell
  • NRL
  • State of Origin
  • B&T Women in Media
  • AI
  • Spotlight on Sponsors
  • ARN
  • Channel 10
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: emma & DBM Announce New Strategic Partnership
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > emma & DBM Announce New Strategic Partnership
Media

emma & DBM Announce New Strategic Partnership

Staff Writers
Published on: 26th February 2019 at 7:33 AM
Staff Writers
Share
3 Min Read
Businessman using tablet at night time
SHARE

emma (Enhanced Media Metrics Australia) and DBM have announced a strategic partnership to create a world-class product combining the financial attitudes, intentions and actual behaviours of consumers with demography, lifestyle and media consumption data.

emma will become DBM’s sole media audience insights provider and, under the agreement, emma audience data is available to DBM subscribers to enrich consumer insights and contextualise DBM’s industry-leading financial data.

An integrated database has been created to support new customer acquisition and growth strategies for the financial services industry.

DBM is the emergent force in consumer financial data, blending Australia’s most robust survey methodology with deep data analytics to deliver more accurate, granular and actionable market intelligence for financial institutions.

DBM’s client base includes more than 40 financial services brands in banking, insurance and wealth management, including three of the Big 4 banks.

Their ‘Consumer Atlas’ is the largest ongoing survey of Australian financial customers, tracking attitudes, intentions and behaviours with respect to their financial services providers.

In partnership with emma, the data is fused with multiple sources such as media consumption and demographic segmentation to support strategy development for new customer acquisition, share-of-wallet growth and retention, monitoring the effectiveness of initiatives, evaluating the impact of key events, managing advocacy and identifying priorities for action.

emma will provide DBM subscribers with access to valuable media audience data from its survey of more than 40,000 Australians, including media consumption habits along with lifestyle and demographic insights.

The Readership Works GM Mal Dale, said: “Our partnership with DBM is another important step in emma’s development.

“DBM shares a similar philosophy of commitment to innovation, accuracy, transparency and collaboration.

“The partnership will provide the most accurate, granular and actionable market intelligence on consumers’ relationships with their financial providers”.

DBM managing director Dhruba Gupta said: “DBM’s partnership with emma is the next step in our development of the most comprehensive financial services data ecosystem in Australia.

“DBM’s data ecosystem now includes Australia’s largest financial services survey, the power of emma data, plus social media analytics”.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: DBM, EMMA
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Is The Brand That Bottled Sydney Sweeney’s Bathwater Getting A Clean-Up? Unilever Acquires Dr Squatch
25/06/2025
Meliora Fuels Startup Innovation In AI With New Investments Across Four Countries
25/06/2025
Financial Management Platform Accountability Promotes Judd Rubin To CEO
25/06/2025
Mutinex Unveils Data MAITE: “It’s 2025. Why Are You Still Wasting Time on Data Admin?”
25/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?