Digital news media readership is up 9% year on year, from 9.9 million to 10.8 million, according to emma data for the 12 months to November 2014. This figure represents 61% of the Australian population aged 14 years and older, compared with 57% in the 12 months to November 2013.
The number of readers accessing content on tablets is up 16% year-on-year, from 2.5 million to 2.9 million, while the number of readers using mobile phones has increased 28%, from 2.3 million to 2.99 million.
Print news media continues to reach more readers than digital platforms do despite a 2% year- on-year decline across all newspapers (national, metropolitan, regional, rural and local community newspapers). Over four weeks, 14.5 million people read a printed newspaper, which equates to 82% of people aged 14 years and older.
Total newspaper readership in line with population growth
The total combined newspaper readership across print and digital over the four-week period to November 2014 is 16.3 million, a 2% increase on the previous year. This is keeping pace with population growth, reaching 92% of the Australian population aged 14 years and older, which is exactly the same percentage as this time last year.
The Sydney Morning Herald remains Australia’s most-read newspaper, with 5.3 million print and digital readers, followed by The Daily Telegraph (4.35 million), the Herald Sun (4.28 million), The Age (3.6 million) and the Courier-Mail (3.3 million).
Digital readers younger, especially mobile readers
Most readers consume news media content on both digital devices and in print. The majority of digital readers also read printed newspapers (83%), while most print readers newspapers also access digital newspaper content (62%).
Readership on digital devices skews younger compared with printed newspapers. The average age for readers of printed newspapers is similar to that of total digital readers across all devices: PCs, tablets and mobile phones (46 years for print vs 44 for total digital). Readers accessing content on tablets and mobile phones are younger: 41 years for tablets, and 34 years for mobile phones.
“Readers accessing news media content on tablet and mobile drove most of the growth in digital readership, with almost 3 million Australians accessing news media content each month via tablet or mobile. This is impressive,” The Newspaper Works chief executive officer Mark Hollands said.
“Digital’s gains across all formats, but particularly mobile, reflect Australia’s sustained appetite for news media. More readers want this content where and when they want it and mobile news media delivers this.
“Publishers’ strategies to engage and inform readers across digital channels are obviously working, and we anticipate that growth across all digital channels will continue throughout 2015.”
In this guest post, founders of The Daily Aus Sam Koslowski and Zara Seidler discuss why in order to stay in the game and keep its user, social media giant Facebook needs to do more to combat hate speech… For young Australians, Facebook is on the decline. Unless the platform better responds to its user’s […]
A brave move has paid dividends for Baskin-Robbins Australia who recently announced they won the award for Best Digital Initiative at last week’s QSR Media Awards. Baskin-Robbins Australia’s Master Licensee, Palm Oasis Ventures took a risk in launching a digital winter campaign targeting a new millennial and Gen Z demographic when it partnered with Netflix to launch season 3 of the streaming giant’s most popular show, the sci-fi horror series, Stranger Things.
Leading eCommerce website development agency, Convert Digital, has achieved the coveted Magento Gold Status from Adobe. This accomplishment has been reached following the agency’s continuing work with the Magento 2 platform - platform that is incredibly robust and offers unrivalled flexibility and scalability.
Influencer marketing agency Born Bred Talent has partnered with the Starlight Children’s Foundation to mobilise their talent roster and support the Stream Raiser campaign, contributing over $95k in donations thanks to virtual fundraising efforts. With a combined reach of 6.2 million across Instagram, TikTok and Twitch, 9 Australian influencers contributed 76% of the $124k raised […]
In 2020, the ‘new wave’ of youth consumers have inspired the world with their activism and fundraising, so eGEN is proud to have partnered with UNICEF, Loserfruit and friends to help gamers fight COVID and help the world’s most vulnerable children. The world’s most famous strawberry will be joined by her Click crew for a […]
Silverbullet Data Services Group (Silverbullet), has become one of only four businesses globally to achieve Adobe Specialisation in EMEA for Adobe Audience Manager. Adobe Specialised Partners are acknowledged as the most skilled technical practitioners throughout the global partner ecosystem. Specialisations are earned after organisations achieve a level of certified expertise in an Adobe solution and […]
Food company General Mills has partnered with Zyper, a marketing platform that connects brands with their superfans, to build virtual fan communities for General Mills’ brands. As part of the agreement, General Mills will use Zyper’s software to initially identify the Betty Crocker and Fibre One brands’ top one per cent of fans on social […]
Facebook is continuing its Facebook Australia Groups Impact Fund, today announcing $500,000 in funding for the program. The grant was originally designated for bushfire recovery groups, however, has now been extended to local communities across the country who might be facing hardship. Facebook said it is on the lookout for groups that have a positive […]