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Reading: Emily Ratajkowski Is New Face Of Aussie Swimwear Firm Amore + Sorvete
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B&T > Marketing > Emily Ratajkowski Is New Face Of Aussie Swimwear Firm Amore + Sorvete
Marketing

Emily Ratajkowski Is New Face Of Aussie Swimwear Firm Amore + Sorvete

Staff Writers
Published on: 25th July 2016 at 10:38 AM
Staff Writers
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Proving she’s come along way from 2013’s controversial Blurred Lines, US model/actress Emily Ratajkowski has gone from posing naked on a horse for Harper’s BAZARR last month to being the new face of Aussie swimwear firm Amore + Sorvete.

The little known Amore + Sorvete (which means “love and ice-cream” in Portuguese) is a West Australian-based firm and the brainchild of Bridgette Gale and was launched in 2009. Its website says its swimwear is “covetable, completely unique, and of the highest quality”.

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Ratajkowski is set to be the face of its 2016/2017 campaign and, considering she’s known for that body, its Ratajkowski’s first foray into fronting a swimsuit brand.

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Amore + Sorvete will use Ratajkowski’s profile for a global launch in September and accompanies a series of rather racy images shot in June in Los Angeles by photographer Derek Kettela.hula-hula-top-main_large-1

In a recent interview with www.instyle.com, Bridgette Gale said of her company: “I started it when I was 21; I was pretty young. Where I grew up on the coast, I was just always in my swimwear, always in a bikini. I had about 40 bikinis before I started Amore & Sorvete. We’ve got our signature heart on each bikini, and if you look at it closely, it’s a heart but also a double scoop ice cream,” the designer said.

All images from the Amore + Sorvete website.

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TAGGED: Advertising Standards Bureau, Emily Ratajkowski, Shop Til You Drop
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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