Emerging Outdoor Player Takes Lead in WA

Emerging Outdoor Player Takes Lead in WA
SHARE
THIS



Another significant change in the out-of-home industry has taken place with outdoor media specialists QMS, entering into an exclusive sales agreement to represent Paramount Outdoor Pty Ltd, one of Perth’s large format outdoor business.

This prized agreement sees QMS secure 35 existing premium large format sites together with a further 20 new sites under development across the highly sought after areas of Scarborough, Perth’s CBD, Victoria Park and Bunbury, covering all Perth’s major arterials leading to and from the CBD.

This sales agreement, effective immediately, provides QMS with a dominant position in Perth, Australia’s fastest growing outdoor market, and follows the recent partnership announcement with Manboom in Sydney.

QMS CEO Barclay Nettlefold said: The most pleasing aspect of this partnership is the obvious business synergies we share, and the desire and capability to take the business forward on the same growth path.”

“The Paramount and Manboom sales partnerships underpin QMS’ current growth strategy and are driven by market demand for a genuine outdoor alternative in the Perth and Sydney markets.  A shift we have seen building over the last 12 months with our Vic Track tender win and key digital developments in Melbourne, Brisbane and Adelaide,” he added.

Paramount Director Charles Maasdorp, said: “We sought a partner with a fresh approach and commitment to high quality outdoor solutions. We are excited about what the future holds for our business.”

Please login with linkedin to comment

5SOS Asprey Creative Workshop Sydney

Latest News

IAB Releases Buyer’s Guide For DOOH
  • Technology

IAB Releases Buyer’s Guide For DOOH

The IAB has released a buyer's guide for DOOH. Unfortunately, it doesn't include coupons for 10% off at The Black Stump.

TripleLift Expands Into APAC, Naming The Trade Desk’s Henry Shelley As Managing Director
  • Technology

TripleLift Expands Into APAC, Naming The Trade Desk’s Henry Shelley As Managing Director

TripleLift has today announced an expansion in their Asia Pacific (APAC) operations, with Henry Shelley [featured image] appointed as Managing Director, based in Singapore. Fueling TripleLift‘s expansion in APAC is its success in Australia, where the company works with 70 per cent of the top 50 comScore publishers. “As the home to several of the worlds’ […]

Rob Highett-Smith Joins Fiftyfive5 In Newly Created Role
  • Media

Rob Highett-Smith Joins Fiftyfive5 In Newly Created Role

Rob Highett-Smith joins Fiftyfive5 in the newly created role of head of performance measurement. Performance measurement represents one of the three core offer areas at Fiftyfive5 with tracking programs running across 40 countries; representing our fastest growing capability pillar.  Rob joins to lead this capability, which encompasses brand and comms tracking, multi market monitoring, CX and customer satisfaction, as well as other longitudinal programmatic work.   

Customer Messaging Platform Podium Launches In Australia
  • Technology

Customer Messaging Platform Podium Launches In Australia

Podium has continued its international expansion today announcing its launch in Australia. Podium serves more than 90,000 local businesses in the United States, Canada and Australia, and has seen its customer base in Australia almost quadruple to over 3,000 local businesses since the start of the pandemic. Through its SMS-based platform, Podium helps local businesses receive […]