Snack Brands have delivered a new take on their classic quirky commercials with the latest installment of the iconic ‘You can’t say no’ campaign for CC’s’.
The campaign kicked off with a nod to the past with the re-working of the ‘CC’s MINK’ classic ad from 1990. The new spot has Elvis and some out there friends nodding away to the updated ‘You Cant Say No, Just Say CC’s’ jingle.
“So many of our consumers loved the fun and frivolous approach of the old ‘you can’t say no’ campaign, they were younger back then and now they are buying CC’s for the family” Mark Fryday snack brands marketing director, said.
“We just wanted to find a way to give a great campaign new life.”
Enter Sydney outfit Hark Attack, to handle creative, TVC production and outdoors.
“At the heart of the great CC’s campaigns of the past was an irreverence that always shone through. Great characters, having a ball, we just gave it a 2014 feel,” Hark Attack founder Jon Harker said.
While the new campaign delivers the wacky characters reminiscent of past installments, the up-dated Elvis infused jingle and the bobble head treatment kept things fresh.
“You can’t get the jingle out of your head and you really can’t say no to CC’s,” Fryday said.
Credits: Client: Snack Brands Marketing Director: Mark Fryday Senior Brand Manager: Jennifer Geoghegan Agency: Hark Attack Director: Spud Murphy VFX: Scotty Wilcox