Elton John Puts His Money Where His Pride Is In Viral Charity Campaign

Elton John Puts His Money Where His Pride Is In Viral Charity Campaign

If there’s one thing Elton John does well it’s creating a show-stopping moment, and his latest billboard campaign generates the right kind of buzz.

The Rocketman has turned himself into a QR code via Ogilvy U.K & Clear Channel! to raise funds for The Elton John AIDS foundation – nothing quite says Happy Pride Month like giving back.

Passerby’s in The U.K and Europe can just scan the code and donate. Giving on the go! Even Elton’s QR code has been ‘Pride-ified’ – it has been dubbed an “LGBT+-QR Code.”

The slogan cleverly is, “Put your money where your Pride is!” But to be fair, Elton’s known for coming up with a banger of a line, so we shouldn’t be surprised about that.

 

 

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A post shared by Elton John (@eltonjohn)

It’s an incredible idea, and Elton John’s face makes up the code! Sure, his a bit blurry, but you can recognise him by his signature glasses and hair.

Here at B&T, we love an outdoor campaign that packs a punch and a glamourous punch at that.




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