To celebrate its 60th birthday skincare brand Ella Baché has teamed up with Aussie fashion design Kym Ellery for a new line of therapist uniforms.
Third generation CEO, Pippa Hallas, said the current therapist ensembles haven’t had a redesign since 2005. “The collaboration isn’t about recreating our therapists, it’s about designing to empower and champion them, as they are such a valuable part of our business. They are a source of expert skin knowledge and play a necessary role in achieving individually tailored skincare solutions that deliver long lasting results for our clients.”
Following a marketing campaign that launched last year, ‘Skin Solutions as Individual as You Are’, this marks the next step in evolution for the brand. It cements the brands’ new and contemporary approach to individual skincare for the modern woman.
Ellery, whose collections are known for their modern sophistication, said she wanted to design a uniform that is fresh, modern and bold, a uniform that the therapists will enjoy wearing. “Ella Baché’s therapists work hard to make their clients look and feel beautiful. I was thrilled with the opportunity to make them look just as amazing and help elevate their importance.”
The milestone birthday also sees the brand celebrate its ongoing partnership with department store, David Jones.
