Ella Baché Teams Up With Aussie Fashion Designer For Uniform Rebrand

Ella Baché Teams Up With Aussie Fashion Designer For Uniform Rebrand
SHARE
THIS



To celebrate its 60th birthday skincare brand Ella Baché has teamed up with Aussie fashion design Kym Ellery for a new line of therapist uniforms.

Third generation CEO, Pippa Hallas, said the current therapist ensembles haven’t had a redesign since 2005. “The collaboration isn’t about recreating our therapists, it’s about designing to empower and champion them, as they are such a valuable part of our business. They are a source of expert skin knowledge and play a necessary role in achieving individually tailored skincare solutions that deliver long lasting results for our clients.”

140828_EllaBachePR_Ellery_Sh05_0339_sm

Following a marketing campaign that launched last year, ‘Skin Solutions as Individual as You Are’, this marks the next step in evolution for the brand. It cements the brands’ new and contemporary approach to individual skincare for the modern woman.

Ellery, whose collections are known for their modern sophistication, said she wanted to design a uniform that is fresh, modern and bold, a uniform that the therapists will enjoy wearing. “Ella Baché’s therapists work hard to make their clients look and feel beautiful. I was thrilled with the opportunity to make them look just as amazing and help elevate their importance.”

The milestone birthday also sees the brand celebrate its ongoing partnership with department store, David Jones.

Please login with linkedin to comment

One Day for Change STW Group

Latest News

QUT Business School Launches “Make it Real” Via BCM Group
  • Campaigns

QUT Business School Launches “Make it Real” Via BCM Group

Queensland University of Technology (QUT) Business School has launched a new brand platform, developed by BCM Group, built to encourage prospective students to upskill, invest in themselves, and nurture their inner entrepreneur.

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally
  • Opinion

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally

Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]

Opinion

by B&T Magazine

B&T Magazine
Acast Announces New Podcast ‘The Elements’
  • Media

Acast Announces New Podcast ‘The Elements’

From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a  podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]