Ella Baché has teamed up with P.E. Nation to create a high summer campaign, celebrating the launch of self-tanning lotion, Great Bronze. Headed by international model Joy Corrigan, best known for her flawless skin and athletic physique, the partnership came about from the shared love of a healthy, active lifestyle.
The sporty, sexy, strong campaign highlights Great Bronze Tan and the Q4 collection, Our Sport by P.E Nation. It’s a first for Ella Baché to partner with an activewear brand to showcase the skincare excellence of their Sun & Tanning range for all ages and skin types.
Working together was a natural fit; Ella Baché has a strong history of working with creative visionaries like Pip Edwards and Claire Tregoning of P.E. Nation. With innovation in its bloodline, Ella Baché was founded by Madame Baché, a revolutionary cosmetic chemist and a modern woman thoroughly ahead of her time.
“We are thrilled to be working with P.E Nation as they epitomize what it is to be a modern Australian woman. Their brand is built on creating a range that is about multi-tasking performance wear for multi- faceted busy women, which reflects on the core essence of Ella Baché and our approach to skin health. Our latest product release Great Bronze further reflects this essence – Our mission is to help Australians achieve healthy skin,” says Pippa Hallas, CEO of Ella Baché.
The duo behind P.E Nation, Pip Edwards and Claire Tregoning, both share the same opinion, with Pip emphasizing that the alignment highlighted both brands outlook for Summer:
“Living a healthy, active life is part of the P.E Nation DNA, and when you look good, you feel good. That goes from your activewear to what you put on your skin. Ella Baché is a heritage skin and suncare brand and when the opportunity to work with them was presented to us, it made sense for us, as an outdoor, active brand, to jump right in”.
At the heart of this collaboration is Great Bronze, the game-changing self-tanner that provides a natural, golden tan without the sun. Tinted for an immediate sun-kissed effect, the tan gradually develops a streak- free tan after 1-2 hours and continues to develop into a deeper prolonged tan over time.