Elite Athletes And Their Inner Child Star In Gatorade’s Latest Spot

Superstar athletes Serena Williams, Usain Bolt, April Ross and Paul George are visited by their ‘younger self’ in Gatorade’s latest ad ‘Never Lose The Love’. The ad is a part of Gatorade’s Olympics marketing push from TBWA\Chiat\Day.

“The work builds from ‘Win From Within,’ Gatorade’s brand platform and the north star of the work that we do, by showing that motivation comes from the first time athletes feel the pure love of sport,” said Renato Fernandez, creative director, TBWA\Chiat\Day. “[There’s] a love from within capable of motivating and pushing them through all the hardship and taking them to the next level.”

People are also encouraged to choose between 19 youth sports-focused organizations to find four that Gatorade will donate $50,000 to on their behalf. You can vote here. Great sports charities are competing in four rounds, with the winner of each round receiving a $50,000 donation. Also as a part of the campaign, for a limited time Gatorade bottles will feature Williams, Bolt, George, Ross and Lionel Messi.

Want to learn more about sports marketing? Give this little link a click and find out more about our spectacular Ministry of Sports Marketing conference coming up on July 19. Follow the social pages – Twitter and Facebook – for more information and updated stories.

CREDITS

Agency: TBWA\Chiat\Day
Client: Gatorade
Executive Creative Director: Brent Anderson
Worldwide Creative Director: Renato Fernandez
Creative Director: Mark Peters
Creative Director: Gustavo Sarkis
Associate Creative Director: Doug Menezes
Director of Production: Brian O’Rourke
Executive Producer: Guia Iacomin
Senior Producer: Stephanie Dziczek
Producer: Lacy Plunk
Associate Producer: Kathleen Ackel
Managing Director: Jerico Cabaysa
Brand Director: Robyn Morris
Associate Brand Manager: Steve Smith
Associate Brand Manager: Sam Sabine
Group Planning Director: Scott MacMaster
Global Planning Director: Martin Ramos
Planning Director: Abigail Weintraub
Planner: Matt Bataclan
Jr. Planner: Joe Elliott
Director of Business Affairs: Linda Daubson
Associate Business Affairs Manager: Mirielle Smith
Senior Traffic Operations Manager: Judy Brill
Production Company: Superprime
Director: Rick Famuyiwa
Executive Producer / Head of Production: Roger Zorovich
Producer: Salli Zilles
Production Supervisor: Sally Hanson
1st AD: Rhonda Raulston
Director of Photography: Enrique Chediak
Editorial: Rock Paper Scissors
Editor: David Brodie
Assistant Editor: Patrick Tuck
RPS Producer: Dina Ciccotello
RPS Executive Producer: Helena Lee
VFX: Eight VFX
Executive Producers: Shira Boardman / Baptiste Andrieux
Head of Production: Juliet Tierney
Creative Director: JeanMarc Demmer
VFX Supervisor / Flame Lead: Philip Ineno
CG Lead: Fred Hopp
CG Artist: Benjamin Dupin
Coordinators: Evan Kantor, Ryan Dahlman
Color: The Mill
Executive Producer, Color: Thatcher Peterson
Color Producer: Diane Valera
Colorist: Adam Scott
Sound Design & Mix: 740 Sound
Sound Designers: Chris Pinkston, A. Josh Reinhardt
Mixer: Stephen Dickson
Executive Producer: Scott Ganary
Sound Design Producer: Jeff Martin
Associate Producer of Mix: Geena Richard
Song: “Young At Heart”
Performed by: Jimmy Durante
Master Licensing: Rhino Entertainment Company
Composed by: Carolyn Leigh and Johnny Richards
Publishing: MPL Communications Inc.
Music Licensing: MEGA Inc.
Founder: Danny Socolof
VP of Licensing: Madeline Adami

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