Superstar athletes Serena Williams, Usain Bolt, April Ross and Paul George are visited by their ‘younger self’ in Gatorade’s latest ad ‘Never Lose The Love’. The ad is a part of Gatorade’s Olympics marketing push from TBWA\Chiat\Day.
“The work builds from ‘Win From Within,’ Gatorade’s brand platform and the north star of the work that we do, by showing that motivation comes from the first time athletes feel the pure love of sport,” said Renato Fernandez, creative director, TBWA\Chiat\Day. “[There’s] a love from within capable of motivating and pushing them through all the hardship and taking them to the next level.”
People are also encouraged to choose between 19 youth sports-focused organizations to find four that Gatorade will donate $50,000 to on their behalf. You can vote here. Great sports charities are competing in four rounds, with the winner of each round receiving a $50,000 donation. Also as a part of the campaign, for a limited time Gatorade bottles will feature Williams, Bolt, George, Ross and Lionel Messi.
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