Qukes® Baby Cucumbers, one of Australia’s fastest growing fresh produce brands, is building on the success of its launch campaign 18 months ago with a new TV and online campaign.
The quirky campaign was developed by Sydney creative agency, Elevencom, and builds on the original campaign idea of playing on the letter ‘Q’ to explain the unique benefits of this inqredible vegetable.
The new work aims to attract a more adult audience for the brand which has become a favourite of children around Australia over recent years.
The Qukes® brand is owned by one of Australia’s most innovative fresh produce marketers, Perfection Fresh.
The campaign launches this week.
Client: Perfection Fresh
Marketing Manager – Kristie Emerson
Group Marketing Manager – Lee Carnemolla
Creative Team – Ryan Fallowfield, Jono McCauley, Tim Arrowsmith, Daniel Crocetti, Olivia Moore
Account Service – John McLachlan, Stephanie Osmond
Production Company: T&DA
Director – Lester Jones
Animator – Julian Burgess
Producer – Nina Salter
Sound: Take 2
Engineer – Greg Crittenden