Filmed in Dubai, electriclimefilms collaborated closely with Valorant by Riot Games to produce four short, comedic user acquisition ads.
The production house’s Dubai team was given the trust and opportunity to deconstruct the brief and conceptualise the direction of the films alongside Riot Games’ in-house team.
As part of a larger campaign launch in the MENA, it was key to fashion tones that encompasses the region in every aspect of the film. For that purpose, as well as to elevate the quality and value of production, great attention was put on the varied cast, wardrobe, locations and set design.
Targeted at Valorant aficionados, the humour in each script is executed in a witty and subtle way. The simplicity in each film leaves room for exploration and creativity in both aesthetics and performance.
Each characteristic film features a specific agent in the game and their abilities, with touches of colour linking the agents to respective characters. Set in relatable day-to-day environments, these pieces show that anyone can be a Valorant enthusiast: an Arab teenage gamer at home, a businessman in a modern office, a security guard on the job, a young Arab girl rushing to rehearsal.
The films’ cinematography relies more on how the shots were framed and composed towards a light-hearted and cinematic look. To achieve high-end quality visuals, Director Damiano Fieramosca worked collectively with the talented Dubai-based DOP Jad Saabi on the film tones and in creating a pleasantly distinctive look in each scene without complicated setups.
Director Fieramosca: “Jad is one of the best up-and-coming DOP in the region, and it has been a true pleasure collaborating with him. At every stage of the project, our relationship grew and evolved and it showed on set as well as in the final output. Hopefully, this is only one of many future projects we embark on together.”
As a growing team and crew — consisting of incredibly adept individuals — electriclimefilms is eager to continue working with new talents, provide great opportunities for them, and create quality films infused with diverse outlooks and textures in cinematography styles.
C R E D I T S
Client | Riot Games
Creative Director / Content Manager MENA: Anas Al Hakim
Head of Marketing MENA: Karim Hachani
Senior Copywriter: Zeinab Alayan
Director: Damiano Fieramosca
DOP: Jad Saabi
Executive Producer: Michael Ahmadzadeh
Senior Producer: Chaza Said
Assistant Director: Chady Asfour
Production Manager: Alia Abouraya
Production Coordinator: Layal Mooti
Production Assistant / Casting Director: Zina Al-Askari
Production Runner / BTS: Rudina El Dokani, Abdullah Yassin
1st AC: Tony Ibrahim
2nd AC / VTO: Marko Knezvic
VTO: Raymond Mouriss
DIT / Editor / BTS: Mariam Gabunia
Gaffer: Joseph Riachi
Lighting Best Boy: Emad Attia
Key Grip: Bojan Tomic
Grip Spark: Mohammed Sajjad
Sparks: Saqab Rafaqat, Mohsen Ahmed, Hamza Meer
Sound Recordist: Simon Charles
Wardrobe Stylist: Tina Choie
Hair & MU Artist: Sophie Leach
Art Director: Maria Fontela
Props Master: Ilya Zykov
Art Assistant: Imran Mehrdin
Location Manager: Ruchir Tandon
Unit Manager: Saman Kelum
Unit Assistant: Mohamad Ilham
Shot in Dubai.
Please login with linkedin to commentelectriclimefilms
Zeno Australia has announced expanded creative design capabilities and the appointment of Jim Michell (lead image) to its senior leadership team. The new moves support strong growth in the region. Zeno Australia’s clients, including Abano Healthcare, Motorola and Yorkshire Tea, can now tap into a suite of creative design services to augment the agency’s work […]
Spikes Asia, APAC’s most prestigious and sought-after Award for creativity and marketing effectiveness, has revealed its 2024 Jury line-up today. The 93 industry experts from across 18 markets represent APAC’s leading talent from a diverse range of disciplines. 2024 sees the highest representation from brands, including Budweiser, Procter & Gamble, Unilever and, for the first […]
Assembled Media, is drawing upon the creative power of TikTok Creator Marketplace to help generate unique, impactful content for iconic stationery brand, BIC. The social activation campaign titled ‘A Pen for Every Side of You’ promotes the flexibility of BIC’s 4 Colours pen and is active nationwide on the BIC Stationery TikTok account. The campaign […]
Pinterest reckons jellyfish & moody cowboys will be big in 2024. Refused to be drawn on the return of shoulder pads.
IAB Australia has launched ‘Evolution in Market Mix Modelling’, the fourth module in its Marketing Measurement Innovation Series, which has been developed by IAB Australia’s Ad Effectiveness Council. The module explores what is driving the increased use of MMM and how the technique is evolving with advances in computing power and machine learning to provide […]
Scope3, the collaborative sustainability platform leading the decarbonisation of media and advertising, announced the addition of digital out-of-home (DOOH) to its emissions measurement. With DOOH ad spending predicted to grow from $17B in 2023 to nearly $24B by 2028, measuring this channel brings us one step closer to understanding the total impact of digital advertising […]
NRF 2024: Retail’s Big Show Asia Pacific, is now open for online registrations for the main conference. Jointly organized by the National Retail Federation and Comexposium, Retail’s Big Show Asia Pacific will take place from 11 – 13 June, 2024 at the Sands Expo and Convention Centre in Singapore and is expected to draw thousands […]
Following a period of significant client growth, leading auto marketing agency, DBC2 has appointed Jason Fisher (lead image) to the newly created role of CEO. The appointment is part of DBC2’s long term growth strategy ahead of the agency announcing a brand refresh and expanded proposition in early-2024. As a new shareholder of the business, […]
Don’t treat regional media as a charity, but a real growth opportunity: That’s the message from Boomtown’s final masterclass of 2023, attended by almost 100 media industry representatives from across the nation. The masterclass was part of a series of educational sessions, delivered by Boomtown, the media collective championing advertising in regional Australia. The sessions […]