eHarmony Launches Latest TVC Fitdate Fail

  • eHarmony Fitdate Fail 1
  • eHarmony Fitdate Fail 2
  • eHarmony Fitdate Fail 3
1 / 3

eHarmony has partnered with Sydney-based creative agency, Kalido, to capture the dating dilemmas that result from being poorly matched.

The premise for the campaign is: “Ever feel like you’re going on the same date over and over again, only with different people? You know the one – where Mr. Looks-Good-on-Paper or Ms. Talk-A-Lot is probably a really nice person, but after making awkward chitchat over cocktails it becomes painfully clear that there will be no second date?”

eHarmony’s new four-part TV campaign kicked off in September with Date Déjà Vu, and today the dating company revealed its newest ad, Fitdate Fail:

Lynsey Tomkinson, eHarmony’s senior marketing manager said: “This latest campaign captures the funny side of being mismatched on a date, while giving singles an alternative that really works. eHarmony matches users on compatible values, ambitions and personalities, which results in better dates.”

CREDITS:

  • Client: eHarmony Australia
  • Creative agency: Kalido
  • Production: 8com
  • Director: Eddy Bell
  • Producer: Lib Kelly

B&T recently chatted with eHarmony’s Tomkinson about the changes within the dating world and how the company is adapting.




Please login with linkedin to comment

Austereo

Latest News

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants
  • Advertising
  • Campaigns

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants

SBS Audio has launched a new marketing campaign for its ‘Australia Explained’ service which supports new migrants to successfully navigate life in Australia and achieve a greater sense of belonging and social cohesion. SBS’s flagship service for new migrants, Australia explained, has launched a multi-platform marketing campaign that reaches into the heart of the migrant […]

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops
  • Advertising

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops

Shoppers can now get access to sustainability information at their fingertips through Tracker, a first-of-its-kind mobile app. The Tracker app centralises sustainability data into a single, easy-to-understand format, helping shoppers make informed choices about the brands and products they support. Shoppers can simply scan the barcode of their favourite supermarket, chemist or department store item […]