eftpos Appoints Richards Rose To Help Drive Transformation

eftpos Appoints Richards Rose To Help Drive Transformation
B&T Magazine
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After a competitive review, eftpos have appointed brand agency Richards Rose to a long term agreement to help eftpos transform their brand strategy and marketing communication.

Richards Rose’s remit includes brand strategy, B2B and B2C marketing communications across all channels. eftpos was launched in 1984 as the world’s first national electronic payment system, an Australian innovation. Last year eftpos processed more than 2 billion transactions worth around $130 billion.

eftpos has gone through a major revolution of its business with a vision to be Australia’s payment choice by making life easier and being centre of the digital ecosystem.

“Over the past 12 months, eftpos has made great progress on the digital transformation, launching an eCommerce solution, trialling digital ID, growing mobile payments significantly and most recently with the acquisition of Beem It” says Anthony Dumont Head of Brand & Marketing, eftpos.

“Richards Rose demonstrated a great understanding of our audiences, the changing payment marketplace and how to create an enduring whole-of-business brand idea. That coupled with their passion for effectiveness made them the right partner for us for the years ahead” says Dumont.

“The eftpos team have a great mix of ambition and action with a clear purpose to help people enjoy life by living within their means and not chasing the hollow world of credit” said Digby Richards, CEO of Richards Rose.

Work will commence immediately. The competitive pitch began in June and was led by long-time procurement marketing specialist Kylie Chain and media consultant Steve Sinha, chief media officer at Media Operations Transparency.

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