Entries to the Australian Effie Awards reached an all time high this year, marking a 19 per cent increase on submissions in 2015.
Celebrating creative and strategic ideas that deliver real business results, the Effies set an industry benchmark for excellence in effective communications.
Effies chair Anthony Freedman said: “At a time when the industry is placing increasing focus on measurement and accountability, the Effies have never been more important. The rise in entries is a positive sign that there is confidence among both agencies and their clients in the value that commercial creativity is delivering to today’s businesses.”
This year’s awards attracted entries from 60 agencies on behalf of 93 clients. Submissions were made across 24 categories – four of which were added this year to reflect developments in the industry landscape and the work being produced. They include: On-Line Brands, Use of Data, Environmental Sustainability, and Insight & Strategic Thinking.
Tony Hale, CEO of The Communications Council commented: “It is important that the Effies evolve each year in line with the fast-changing landscape. Our new categories were evidently important additions in light of this year’s response – Insight & Strategic Thinking in particular attracted a high level of entries and will be hotly contested! It was also great to see a good mix of agencies, with all states well-represented”.
Entries will undergo the first round of judging online from Monday 20th June to Thursday 23rd June, with finalists announced on Wednesday 6 July. A second round will take place on Wednesday 3 August to determine the winners, with results announced at a presentation in Sydney on Thursday 8th September.
The Effie Awards now run in 43 countries. The Australian Effies are jointly presented by The Communications Council and the Australian Association of National Advertisers (AANA). Other sponsors and supporters include B&T, Healthcare Communications, News Corp Australia, The Digital Edge, Trapdoor Productions and UNLtd.
Please login with linkedin to commenttechniques
Culture-leading publisher Highsnobiety continues to evolve its local operations with the appointment of Citizens of Culture as its strategic partner across media operations within Australia. Highsnobiety is a premium global brand dedicated to cultural pioneers, with work spanning across digital platforms, print media, documentaries, cutting edge events, a shopping platform and a full service creative […]
An investigation by British broadcaster ITV has found that Amazon is destroying millions of items in unsold or returned stock. The report specifically focuses on one of the 24 warehouses the company has in the UK. According to ITV News, the destroyed items are largely unused and new, either returned items or those which never […]
Australian fashion brand Witchery has partnered with B Corp GlamCorner as part of GlamCorner’s subscription box offering as the demand for everyday essentials soars. This partnership marks another milestone for the Australian fashion industry towards becoming more circular and introducing more paths to reduce textile waste. Customers nationally will be able to rent more of […]
The media, marketing and creative industries are being encouraged to host their own ‘Curry Club for COVID’ before 30th June to help meet the ambitious $100k target set by its organisers. Curry Club for COVID, which was conceived by long-time adtech executive Peter Bray, sales director at Impact, and is powered by industry social purpose organisation […]
The UnLtd Cup is returning for its tenth consecutive year, marking a decade of soccer shenanigans that’s raised nearly $500,000 for children’s mental health charity, KidsXpress. On July 22-23rd, 28 teams from across the industry will battle it out on the soccer field in the two-day tournament at Sydney University Sports and Fitness Centre, Darlington. […]
Australian-bred company Ultra Commerce has acquired New Zealand-based company Vesta eCommerce, a global software business providing leading product data management solutions. The recent acquisition is a significant move for the business, which is Australian born, owned, and headquartered, but has built out a global presence as it pursues rapid growth in the eCommerce market. Connecting […]
Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. The campaign aims to bring awareness to Canteen’s […]