Royal Enfield has announced the appointment of effie&co as its official PR agency in Australia.
Speaking on the appointment, Anuj Dua, business head for Asia Pacific, Royal Enfield said, “It’s a very exciting time for Royal Enfield in Australia as we are experiencing considerable growth and are now amongst the top five mid-size motorcycle brands in the country. What was once a rare sight on Australian roads has become one of the fastest growing motorcycle brands in Australia.
effie&co has a strong understanding of the lifestyle space and a proven history of impressive campaigns so we’re excited to be working with the team to continue to grow awareness of Royal Enfield and tell our brand story both within the motorcycling community and also more broadly.”
Stephanie Carden, PR Director at effie&co said, “Royal Enfield is a brand steeped in heritage and on a significant growth trajectory in Australia and globally. We’re thrilled to be appointed as their PR agency in Australia and to work closely with them to further build awareness and engagement.”
Royal Enfield recently launched two significant new motorcycles including the Hunter 350 late last year and the Super Meteor 650 which was launched globally this week and will be available in Australia in the coming months. New celebrity couple, four time Olympian and gold medallist swimmer Emily Seebohm and comedian and reality TV star Ryan Gallagher, attended the launch event for the Super Meteor 650, cruising across India on the much-anticipated new motorcycle.
effie&co will manage the PR for these exciting new motorcycles as well as other models and the brand more broadly.
