Edge Agency Joins The Global Content Marketing Network

Edge Agency Joins The Global Content Marketing Network
SHARE
THIS



Digital and content agency Edge will represent Australasia in the first-ever global supergroup of content marketing specialists. Edge joins The Global Content Marketing Network (GCMN), which currently includes three of the world’s biggest experts in the field – Seven, C3 and US giant Meredith Xcelerated Marketing (MXM).

Edge joins the first international partnership of its kind. The GCMN was created in response to big brands seeking a single strategic partner for content marketing solutions at global scale and reach. The group offers the world’s leading B2C and B2B marketers world leading content-centric marketing across Strategy, Creative and Technology.

Fergus Stoddart – who will oversee Australasian Client Management for GCMN – says that the partnership addresses three major areas of strategic importance for brands:

  • Performance-Driven Creativity: The Global Content Marketing Network provides a world-class content strategy and real-time marketing analytics that help organisations deliver one to one content at scale.
  • Managing Content Complexity: The new alignment delivers personalised content production across all channels through coordinated implementation across regions to minimise client burden.
  • Real International Execution: For seamless management, Global Content Marketing Network clients will have one global contact to oversee central strategy and budget as well as ensure delivery with an appreciation of local culture and language.

Edge’s commercial director Stoddart commented: “We joined the Network because we wanted to be part of a new kind of global specialist network. Content-driven marketing is now leading the way brands communicate, so having scale and access to the group’s IP through this partnership gives us significant competitive advantage and the ability to lead and innovate in the market.”

Edge will have access to a new marketing and innovation lab in New York that will research consumer technology, ad technology and customer insights.

“There’s a growing demand to manage accounts globally including the Asia Pacific region. We have followed Edge’s success for a number of years, we already share clients like Volkswagen, and they are the best specialist content player in the Australasian region. We know we can work alongside them to develop performance-driven content and manage campaigns efficiently across the globe” said Sean King, who leads Global Accounts for the network. “Together, we will provide clients with a singular global strategy, easy program implementation and state-of-the-art solutions.”

The combined Global Content Marketing Network team of 1,200 works from 18 offices in 9 countries, with unparalleled B2B and B2C expertise and client experience across automotive, CPG/FMCG, financial services, retail, entertainment and tech in addition to other key client categories. In total, the agencies create campaigns in 27 languages for more than 200 clients.

“The Asia Pacific region is a growing focus for us. With the increasing demand for content, embarking on this alliance with Edge provides clients access to a truly global service,” said founder and managing director of C3, Lukas Kircher, who will oversee Creative and Innovation for the Global Content Marketing Network.

“Our agency compositions, client base and leadership styles are compatible, which means we can move forward together seamlessly on behalf of our clients.”

Please login with linkedin to comment

Flavour Favour Global Content Marketing Network

Latest News

Trapeze artists flying in the blue sky
  • Media

What It Takes To Help Build Brand Trust Online In 2021

By Suzanne Mitchell, Senior Director of Marketing at GoDaddy Australia As 2021 dawns in Australia, it does so with greater stability and hope for businesses and individuals than since the pandemic intensified locally last March. The Covid-induced digital transformation boom has created, in its wake, a hyper-individualised world whereby audiences have more control over what, […]

Opinion

by B&T Magazine

B&T Magazine
Mumpower Launches Inaugural ‘Vote On Purpose’ Australian Business Awards 2021
  • Uncategorised

Mumpower Launches Inaugural ‘Vote On Purpose’ Australian Business Awards 2021

To celebrate brands going “above and beyond to act with purpose”, Mumpower has announced its first-ever consumer choice awards. The ‘Vote on Purpose’ Australian Business Award 2021 aims to crown Australia’s favourite purpose-driven company, with Mumpower now calling on both corporations and Mum shoppers to nominate a value-led company or a specific brand campaign that […]

Stan Sport Subscription Price Revealed
  • Media

Stan Sport Subscription Price Revealed

Sports fans will have to pay $10 a month to sign up for Stan Sport when it launches later this year, according to reports. The Nine-owned Sydney Morning Herald, is today reporting that Stan (also owned by Nine) will offer Stan Sport as a supplementary service, meaning fans must also have a subscription to Stan’s […]

Sitecore Secures US$1.2B In Funding
  • Technology

Sitecore Secures US$1.2B In Funding

Sitecore has secured $US1.2 billion in funding. Said to be prioritising internal chocolate river and flying elevator.

Shutterstock Reveals Visual Trends 2021
  • Media

Shutterstock Reveals Visual Trends 2021

Global creative platform Shutterstock has launched the 10th anniversary edition of its annual Creative Trends Report, highlighting the trends that will inspire creative expression and ingenuity in 2021. Announcing the report, Shutterstock creative director Flo Lau said that, after the year that was, the company was encouraged by the “positivity, originality, and resilience displayed by […]

by B&T Magazine

B&T Magazine
Major US Networks ‘Boycott’ Trump Farewell Address
  • Media

Major US Networks ‘Boycott’ Trump Farewell Address

Outgoing and twice impeached President Donald Trump released a pre-recorded farewell as he departed Washington. But many of the US’ major networks didn’t show it. Trump was banned from Facebook and Twitter in the wake of his supporters’ attack on the US Capitol on 6 January. His personal account on YouTube has also been suspended […]

by B&T Magazine

B&T Magazine
Stock close up image showing a “subscribe” button on a website with hand shaped cursor
  • Media

Facebook Journalism Program Helps News Publishers Find New Subscribers

New data from Facebook shows that an initiative aimed at supporting local news publishers is showing early signs of success. Australian and New Zealand publishers participating in the Facebook Journalism Project’s Reader Revenue Accelerator in 2019 and through 2020 secured more than 24,000 new paying subscribers and more than 160,000 new loyal readers (whether through […]