Edelman has named Michelle Hutton global chair of the firm’s Consumer Marketing practice, effective immediately.
Hutton, currently chief executive officer of Edelman Australia, will lead the firm’s largest practice, which encompasses over 1,000 employees worldwide. Hutton will transfer to the firm’s London office. Tim Riches, currently managing director of Designworks in Australia, will succeed Hutton as chief executive officer of Edelman Australia in late November. Matthew Gain, currently general manager of Edelman Sydney, has been appointed chief operating officer of Edelman Australia.
“With the new and emerging paradigm of communications marketing – communications has to be a full partner with marketing with the principles of evolving, promoting and protecting brands, businesses and their reputations,” said Hutton. “We want to elevate the role of PR to CMOs and gain share from creative, digital and media agencies. We were founded on creative, ground-breaking consumer work by Dan Edelman, and I am privileged to have the opportunity to continue evolving our consumer brand work.”
Under Hutton’s leadership, the Australian operation more than tripled in size and significantly increased its staff numbers, resulting in both the Melbourne and Sydney offices relocating to larger premises. Hutton has been a driving force behind Edelman’s integrated offer. In 2012, she led the acquisition and integration of digital agency, Design Royale, making digital a core focus of the offering in Australia. This has resulted in digital revenues accounting for more than 30 percent of Australia’s total revenue in FY2014.
“I was attracted by Edelman’s blend of global scale, entrepreneurial culture and willingness to invest in people outside its own comfort zones,” said Riches. “As an independent firm, there are no boundaries to what Edelman can do and be to expand the definition of PR. Agencies that have their roots in real time human conversations have a home ground advantage. I see my role as building on this capability with my experience in the long wavelength stories of brands; joining up strategic, tactical and responsive thinking; championing the role of evidence and insights to drive effectiveness; and helping stretch the boundary of the firm’s creative capability.”
Riches led the growth of FutureBrand for nearly 12 years in various regional and national leadership positions across Singapore and Australia. Prior to his current role at Designworks, Riches was managing director at respected research and strategy boutique The Leading Edge, where he led the Australian business. Riches has also served as a judge for Service Design at the 2014 Good Design Awards, and as adjunct professor to the Faculty of Design at Swinburne University.
Gain’s promotion to COO follows his appointment as general manager of the Sydney office one year ago.
Sustainable soap brand Single Use Ain’t Sexy has been greeted with a huge influx of support after raising over half a million dollars in funding via a crowdfunding campaign. The brand has launched itself into the ‘green economy’ by calling on the Australian public to financially back them and their mission to get Aussies to […]
Queer Artist Ryan James Caruthers has publically slammed software company Unfold after it asked to use the artist’s work for free as part of its Pride Month social media campaign. Caruthers took to Instagram to show screenshots of the conversation he had with Unfold after it asked the artist to share 12 of his images […]
After relaunching in September last year, TWOOBS has become a ‘kinda’ shoe brand by also focusing on making the world a ‘kinder’ place and creating more consumer-conscious shopping. The vegan shoe brand founded by sisters Jess and Stef Dadon changed its marketing approach last year and stopped using social media to push sales the old-fashioned […]
Highly experienced tourism marketer Kelly Ryan has been appointed to lead the marketing efforts at Visit Sunshine Coast (VSC). During the past 12 years, Ryan has supported Canberra’s tourism industry in senior marketing roles, including as director of strategy and insights as well as director of marketing at VisitCanberra. Most recently, Ryan has been working […]
GHO Sydney has developed a new educational platform for Family Planning NSW to help parents and carers of children with disabilities navigate the changes to their bodies, emotions and social interactions. The project, ‘Planet Puberty’, was made possible through funding from the federal government’s Department of Social Services, and was co-designed with people with disability […]
JCDecaux today announced conservation organisation, Bush Heritage Australia, as its major charity partner for 2021. The partnership is part of a series of ‘social impact’ initiatives the business is launching this year, under the banner of JCDecauxHEART. JCDecauxHEART focuses on three areas of social impact: health and mental health, environmental sustainability, and enriching urban communities. […]
Shameless Media’s Michelle Andrews and Zara McDonald’s latest podcast, The Books That Changed My Life, will launch exclusively on LiSTNR on Tuesday, 15 June. Throughout the series Michelle and Zara will talk with guests including Kevin Kwan, Laura Henshaw, Jock Zonfrillo, Susan Carland, Hamish Blake and Delta Goodrem about the books that have had a profound impact […]
In celebration of Pride Month, cult streetwear brand Champion has announced an Australia-and New Zealand-first Pride range, Champions of Pride, and ongoing partnership with the Queer Sporting Alliance. Championing a cause, celebrating community, and aiming to create real change, the capsule collection proudly heroes the Pride colours in a selection of signature Champion tees, iconic […]
Following the successful deployment of BankiFi’s technology platform at The Co-operative Bank in the UK, BankiFi has appointed Lloyd Parata to lead their expansion into the Australian Financial Services market. BankiFi’s technology platform ensures banks remain relevant by offering SMEs an innovative solution to operate their business, whilst avoiding common challenges like late payment. Parata, […]
Mars Wrigley 5 Gum has partnered with Twitch to launch Team CLUTCH, a team of Twitch streamers who will assemble on for three live squad streams tackling popular games like Fortnite while embodying the brand’s ethos of ‘life happens in 5’. This partnership builds on 5 Gum’s 2020 Twitch activation, and is set to create […]