Ebiquity Unveils New Media Transparency Score at Cannes Lions

Ebiquity Unveils New Media Transparency Score at Cannes Lions

Independent marketing and media analytics provider Ebiquity has announced the launch of an innovative transparency measurement and evaluation tool for advertisers at the 2017 Cannes Lions International Festival of Creativity.

The Ebiquity Media Transparency Score, available from late June, has been developed to help advertisers understand how well their business operations perform in achieving the level of media transparency they desire from their marketing activities.

Advertisers will complete an in-depth questionnaire to generate a score that provides an absolute and relative value. The vision is for clients to be able to compare media transparency levels within their own business and peers.

The new tool will enable advertisers to use their individual score to prioritise and align their marketing focus for the year ahead, as well as track the internal progress towards their media transparency goals.

It can also be used as the basis for incentive schemes that advertisers may use to reward internal teams.

The new service comes one year on from the ANA Media Transparency Initiative, which put the transparency agenda high on advertisers’ concerns and challenges. It also helps advertisers respond to the call for more media transparency.

Laetitia Zinetti, managing principal for Ebiquity’s strategic media consulting practice, said media transparency is one of the most pressing topics for advertisers today.

“We have been partnering with advertisers to help them improve the accountability of their media investments for many years, and we believe the Ebiquity Media Transparency Score will become one of the industry standard benchmarks for this,” she said.




Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]