British grocery chain Waitrose has been forced to apologise after customers complained it was selling “racist” Easter eggs.
The confectionary in question came in the form of three chocolate ducks, including a milk chocolate one called “Crispy”, a white chocolate one called “Fluffy”, and a dark chocolate version called “Ugly”.
However, customers have taken to social media to express their dismay of dark being associated with ugliness.
One of many Titter complaints read: “Waitrose apologised over ‘racist’ Easter ducks – I mean really? – why did they have to call the dark brown one ugly? Surely whoever thought of this idea really NEEDS to wake up & see that of course it would take offence!”
Another added: “Has no one on this thread actually read the box of Waitrose chocolate duckings? The WHITE one is FLUFFY , the TWO BROWN ones are called CRIPSY & UGLY …. Waitrose is taking the f@cking piss. How did NO ONE in that company say, ‘Wait, hold-up that’s not ok?”
However, not everyone was quick to jump on the racism bandwagon, arguing the duck’s name comes from Hans Christian Anderson’s famous children’s fable The Ugly Ducking.
While others simply thought the whole thing was a pointless beat-up.
For its part, Waitrose recalled the product and had it repackaged before returning it to shelves.
A spokesperson added: “We are very sorry for any upset caused by the name of this product, it was absolutely not our intention to cause any offence.
“We removed the product from sale several weeks ago while we changed the labelling and our ducklings are now back on sale.”
Hayley Fisher [pictured] is the AUNZ Country Manager at Adyen. In this op-ed, she discusses the upcoming holidays sales season and explains marketers can help drive sales. Over the 18-months the pace of ecommerce has accelerated to new heights. According to latest figures from the Australian Bureau of Statistics (ABS), a record $44.2 billion was […]
TPG Telecom has announced it will hold a creative pitch to further develop the Vodafone brand here in Australia. Last year’s merger between Vodafone and TPG brought together a family of brands under the TPG Telecom group, with the creative shift to position Vodafone for the future. While Vodafone’s long-standing relationship with WPP will continue, […]
Following 18 months of intermittent lockdowns across Australia, shopping centre giant Westfield is launching a new service that will tap into the ecommerce boom. The new service, named Westfield Direct, will take on the likes of Australia Post by providing shipping directly to customers. Shoppers will also be able to select items from an online […]
SBS has been recognised as one of Australia and New Zealand’s Most Innovative Companies, in the prestigious annual list published by the Australian Financial Review and Boss Magazine, from over 700 nominated organisations. Ranked third on the Media and Marketing list, SBS was the only media company to make the list, recognised for its growing and evolving multilingual digital services, exemplifying SBS’s innovative culture and strategy. SBS provides multiplatform services in more than […]
Twitter has confirmed it is experimenting with a new ad format which will see ads placed within conversation threads for the first time. The company’s Revenue Product Lead Bruce Falck made the announcement on Thursday. “Starting today, we’re trying something different and testing a new ad format in Tweet conversations,” he posted on Twitter. “If […]
In exciting news today, Mushroom Group is thrilled to announce much lauded Aussie music program The Sound will return to the ABC this November! Celebrating some of our best musical talents since its launch in 2020, The Sound Season 3 will debut on Sunday 7 November at 5.30pm (local time). Viewers can watch The Sound on ABC TV each Sunday afternoon or catch up with the latest episodes via ABC iview. Across Season […]
Strategic design and innovation company AKQA has received the top industry ranking in the 2021 AFR Boss Most Innovative Companies List. This is the third consecutive year the company has been acknowledged by the AFR for its commitment to innovation in the media and marketing category. The Most Innovative Companies Awards were presented via a […]
National news brand, The Australian, has launched a new podcast from Hedley Thomas, Shandee’s Story. Shandee’s Story is the culmination of six months’ work by Thomas, the award-winning investigative journalist behind The Teacher’s Pet and The Night Driver podcasts. The podcast investigates a harrowing cold case. Shandee Blackburn was left to die after a frenzied knife attack as she walked […]
Greater Bank has won a Silver Award at the 2021 Step Two Intranet & Digital Workplace Awards with its Intranet Built on the Elcom Digital Employee Experience Platform. The global awards recognise outstanding contributions to the fields of intranets and digital workplaces, honouring remarkable solutions that deliver business value to their organisations and then share […]
Two new research reports have revealed key drivers for ‘commerce content’ and the massive revenue opportunity it presents for digital publishers and brands. Published by independent media organisations, commerce content allows readers to understand the goods and services promoted by an editorial team. It’s now a major part of the partnership ecosystem, and a way […]