British grocery chain Waitrose has been forced to apologise after customers complained it was selling “racist” Easter eggs.
The confectionary in question came in the form of three chocolate ducks, including a milk chocolate one called “Crispy”, a white chocolate one called “Fluffy”, and a dark chocolate version called “Ugly”.
However, customers have taken to social media to express their dismay of dark being associated with ugliness.
One of many Titter complaints read: “Waitrose apologised over ‘racist’ Easter ducks – I mean really? – why did they have to call the dark brown one ugly? Surely whoever thought of this idea really NEEDS to wake up & see that of course it would take offence!”
Another added: “Has no one on this thread actually read the box of Waitrose chocolate duckings? The WHITE one is FLUFFY , the TWO BROWN ones are called CRIPSY & UGLY …. Waitrose is taking the f@cking piss. How did NO ONE in that company say, ‘Wait, hold-up that’s not ok?”
However, not everyone was quick to jump on the racism bandwagon, arguing the duck’s name comes from Hans Christian Anderson’s famous children’s fable The Ugly Ducking.
While others simply thought the whole thing was a pointless beat-up.
For its part, Waitrose recalled the product and had it repackaged before returning it to shelves.
A spokesperson added: “We are very sorry for any upset caused by the name of this product, it was absolutely not our intention to cause any offence.
“We removed the product from sale several weeks ago while we changed the labelling and our ducklings are now back on sale.”
Pinterest reckons jellyfish & moody cowboys will be big in 2024. Refused to be drawn on the return of shoulder pads.
IAB Australia has launched ‘Evolution in Market Mix Modelling’, the fourth module in its Marketing Measurement Innovation Series, which has been developed by IAB Australia’s Ad Effectiveness Council. The module explores what is driving the increased use of MMM and how the technique is evolving with advances in computing power and machine learning to provide […]
Scope3, the collaborative sustainability platform leading the decarbonisation of media and advertising, announced the addition of digital out-of-home (DOOH) to its emissions measurement. With DOOH ad spending predicted to grow from $17B in 2023 to nearly $24B by 2028, measuring this channel brings us one step closer to understanding the total impact of digital advertising […]
NRF 2024: Retail’s Big Show Asia Pacific, is now open for online registrations for the main conference. Jointly organized by the National Retail Federation and Comexposium, Retail’s Big Show Asia Pacific will take place from 11 – 13 June, 2024 at the Sands Expo and Convention Centre in Singapore and is expected to draw thousands […]
Following a period of significant client growth, leading auto marketing agency, DBC2 has appointed Jason Fisher (lead image) to the newly created role of CEO. The appointment is part of DBC2’s long term growth strategy ahead of the agency announcing a brand refresh and expanded proposition in early-2024. As a new shareholder of the business, […]
Don’t treat regional media as a charity, but a real growth opportunity: That’s the message from Boomtown’s final masterclass of 2023, attended by almost 100 media industry representatives from across the nation. The masterclass was part of a series of educational sessions, delivered by Boomtown, the media collective championing advertising in regional Australia. The sessions […]