Eager Aussies Are Hunting For Boxing Day Bargains As Early As Christmas Day

Eager Aussies Are Hunting For Boxing Day Bargains As Early As Christmas Day
SHARE
THIS



Boxing Day has long been the largest sale day for retail  — with the best bargains for dedicated early morning risers giving a big boost in sales for retailers. The annual end of year promotions can loosen even the tightest of purse strings. In fact, the Australian National Retailers Association (ANRA) predicted last year that the average family would spend around $273 per household.

While some Australians are brave enough to face the in-store crowds, we’re going to see more people than ever getting a head start on the best deals, scouring online from the comfort of their own homes. So what can online retailers do this year to transform browsers into customers and maximise sales during this time?

Start engaging Boxing Day shoppers after their Christmas lunch

The Boxing Day opportunity for retailers is huge, but then so is the competition – with so many overseas websites targeting the Aussie consumer.

Over the last few years, Aussie retailers have reacted by swinging open their stores’ doors from 5am on Boxing day. This year they have another lever to pull on their cash registers – converting website visitors on Christmas Day with their latest sales messages.

Yes, Aussies are bargain hunting online on Christmas day! Criteo research reveals that last year online retailers experienced a surge in traffic on Christmas Day, which started at 3pm and continued through to 8pm. Engaging these bargain hunters post a big Christmas lunch will not only drive more website visits but also drive incremental sales.

With 97 per cent of users leaving sites without purchasing, it’s vital for retailers to ensure they’re reaching customers with personalised product recommendations, at the right time. It’s the holidays after all, so there are plenty of distractions online and offline!

For fast acting retailers and classified publishers in particular, unwanted gifts from Christmas provide fantastic opportunities to go hard on marketing to finish up a successful year! A 2014 survey from Galaxy, commissioned by Gumtree, revealed that Aussies received up to $520 million in unwanted gifts. Retailers with flexible returns policies and websites enabling ‘re-gifting’ are bound to reap the benefits with the right strategy.

Reach Aussies away from their desks

With most people off work from Christmas Eve until January 4th, online retailers need to keep in mind that their customers’ shopping habits will be different from the rest of year. No longer chained to their desks and work desktops, they’re more likely to be browsing on their new iPad, flicking through their smartphone while laying by the pool, or on the move on a family holiday.

Criteo research shows that in 2014 mobile sales peaked on the 26th December, up 56 per cent compared to the previous week. Now, with retailers offering better mobile experiences and organising their marketing investments accordingly we expect this trend to increase this holiday season.

To stand out from competitors, websites must be optimised for mobile and offer a seamless, cross-device experience. With conversion rates twice as high on mobile-optimised websites, it’s worth the investment for any smart retailer.

Boxing Day is going to be a big day no matter what, but keeping the above in mind will help busy retailers maximise conversions and drive incremental sales, setting up for a fantastic 2016!

Please login with linkedin to comment

Latest News

Will VOZ Be The Saviour The Australian TV Industry Needs?
  • Opinion

Will VOZ Be The Saviour The Australian TV Industry Needs?

In this guest post, Brett Gillett, head of sales and account management at TVSquared, casts his expert eye over Australian TV’s next measurement system, the much vaunted but highly delayed, VOZ, and asks – will it deliver on all its promises? After inevitable COVID-19 delays, July was due to bring the launch of OzTAM’s eagerly awaited Total […]

Opinion

by B&T Magazine

B&T Magazine
Snapchat Launches First Full Body Tracking Lenses
  • Technology

Snapchat Launches First Full Body Tracking Lenses

Two social media stars have collaborated with Australian-based Official Lens Creators (OLCs) to launch the first full body tracking Lenses on Snapchat – a new feature that allows Snapchatters to express their unique creativity and style with Lenses that move with their entire body. Snap Stars , Dixie D’Amelio and Jalaiah Harmon (creator of the […]

Apple Set To Bundle Subscription Services
  • Technology

Apple Set To Bundle Subscription Services

Apple is set to start bundling its subscription services together, according to a new report in Bloomberg. Known internally as ‘Apple One’, the new service is set to launch this October, in line with the upcoming iPhone launch. There will be a number of different tiers according to the reports, with the basic package including Apple […]

by B&T Magazine

B&T Magazine
SkyBus Welcomes Back NZ Travellers With New Campaign Via Hardhat
  • Campaigns

SkyBus Welcomes Back NZ Travellers With New Campaign Via Hardhat

SkyBus’ latest ‘The Easy Way to Getaway’ campaign via newly awarded creative agency Hardhat aims to give a warm welcome to returning New Zealand travellers, letting them know the airport transfer service is ready and waiting. The win has seen Hardhat lead the charge on SkyBus’ strategy and creative across New Zealand, ensuring confidence in […]

by B&T Magazine

B&T Magazine
IPG Releases New Guidelines For Brand Safety & Media Responsibility In Advertising
  • Media

IPG Releases New Guidelines For Brand Safety & Media Responsibility In Advertising

IPG Mediabrands today released its Media Responsibility Audit, as part of a larger effort aimed at enhancing brand safety and media responsibility in advertising. The social media platform audit was based on the Media Responsibility Principles Mediabrands recently released to the public, which are geared toward protecting brands and the communities that a brand serves, […]

Rhys Darby’s Insane Internet Ad Is Exactly What The World Needs Right Now
  • Campaigns

Rhys Darby’s Insane Internet Ad Is Exactly What The World Needs Right Now

Kiwi comic Rhys Darby is much like half-a-cup of sugar and a knob of butter – add it to anything and it will always taste better. Take Darby’s new work for Kiwi telco 2degrees which is so gloriously insane you actually not entirely sure what the hell’s going on. Darby – of Flight Of The […]

by B&T Magazine

B&T Magazine
Thursday TV Wrap: Bachelor The Pick Of The Lot On A Very Quiet Night
  • Media

Thursday TV Wrap: Bachelor The Pick Of The Lot On A Very Quiet Night

On a very quiet Thursday night, 10’s The Bachelor was the entertainment of choice with 604,000 metro viewers tuning in, according to OzTAM data. Without the AFL, Seven’s best for the night was The Chase (807,000), while Nine’s NRL did 318,000. Over at the ABC, Escape from the City did 314,000. Nine narrowly stole the […]

by B&T Magazine

B&T Magazine
Vogue Italia Dedicates Latest Issue To Children With Adorable Hand-Drawn Covers Designed By Kids
  • Media

Vogue Italia Dedicates Latest Issue To Children With Adorable Hand-Drawn Covers Designed By Kids

Vogue Italia has dedicated its latest magazine to children, “the most overlooked and least obvious victims of the pandemic”. For the first time in its history, the magazine commissioned children to design eight special editions covers. The magazine’s latest issue asked 100 children aged between two and ten to redesign this season’s trendiest fashion looks. Editor […]

by B&T Magazine

B&T Magazine
Why Tourism Australia’s Path To Recovery Is Data-Led
  • Media
  • Technology

Why Tourism Australia’s Path To Recovery Is Data-Led

When it comes to rebuilding post-COVID-19, Tourism Australia is looking at data-driven solutions to help get travellers back onto Australian shores. Speaking with B&T ahead of next week’s ADMA Data Week 2020, Tourism Australia’s chief marketing officer Susan Coghill [feature image] discussed how the pandemic has forced the group to rethink how it utilises data. While […]

by B&T Magazine

B&T Magazine
Studio microphone for recording podcasts over blue background
  • Media

US Podcast Revenue To Surpass $1.4B, Capturing 20% Of Digital Radio Ad Spend

New figures show podcast revenue is set to surpass US$1 billion ($AU1.4b) in 2021 as the popularity of the format continues to grow amid the global pandemic. In eMarketer’s latest projection of ad revenue to podcasting, it’s also been revealed podcasts will capture 20 per cent of digital radio ad spending in 2020. eMarketer’s summary […]

by B&T Magazine

B&T Magazine
Woolworths W23 Longtail UX. From left Will Santow, Longtail UX Co-Founder and Co-CEO; Ingrid Maes, Managing Director W23 and Andreas Dzumla, Longtail UX Co-Founder and Co-CEO. Pictured at Dan Murphys in Mosman. 13th August 2020. Photograph Dallas Kilponen.
  • Technology

Longtail UX Secures $2.25M In Funding From Woolworths Group’s Venture Capital Arm W23

Longtail UX, an Australian founded tech company with 70+ clients across the Americas, EMEA and JAPAC, has today announced a $2.25m supplementary equity raise in partnership with Woolworths Group’s venture capital arm, W23 and Steven Lew owned group, Global Retail Brands (GRB). The investment builds on the $3m funding round led by Investec through its […]

Ray Hadley And 2GB Reach Out-Of-Court Settlement Over Alleged Bullying Of Former Staffer
  • Media

Ray Hadley And 2GB Reach Out-Of-Court Settlement Over Alleged Bullying Of Former Staffer

Ray Hadley and 2GB have reached an out-of-court settlement over the alleged decade-long bullying that took place with the radio host’s former staffer Chris Bowen. In late March last year, Bown accused Hadley of bullying in a Facebook posted that prompted an investigation by 2GB. However, Bowen proceeded to take legal action against Hadley as […]

by B&T Magazine

B&T Magazine
Last Call, Adland! Late Entries For B&T Awards 2020 Closing Next Friday!
  • Media

Last Call, Adland! Late Entries For B&T Awards 2020 Closing Next Friday!

Provided the aliens don’t turn up and enslave us all, the B&T Awards are going ahead come hell or highwater. We get it – 2020 has been a shocker and we’re seemingly no closer to clarity today than we were in March, but what we also get is that you’re awesome and you’ve been doing […]

by B&T Magazine

B&T Magazine
Coopers Release New & Limited Edition Hazy IPA Via TABOO
  • Campaigns

Coopers Release New & Limited Edition Hazy IPA Via TABOO

Looking to entice a more progressive audience into the Coopers family, Australia’s largest independent brewery has released a limited edition Hazy IPA. The product has launched via a national OOH and digital campaign in collaboration with Melbourne creative agency, TABOO. TABOO is behind the exciting new illustrative can design, inspired by the Australian landscape. The […]

Ben & Jerry Goes Political In ‘Unfudge Our Future’ Campaign
  • Campaigns

Ben & Jerry Goes Political In ‘Unfudge Our Future’ Campaign

Ben & Jerry’s has unveiled their latest limited-edition flavour: Unfudge our Future, to urge Australia’s leaders to tackle climate change by making fossil fuels history. The launch aligns with the Federal Government’s preparation of a history-making economic reboot in the upcoming October Budget, with Ben & Jerry’s joining forces with 350.org Australia and the Climate […]

Celeste Barber Encourages Aussies To ‘Get Your Jugs Out’ In Hilarious BRITA Campaign
  • Campaigns

Celeste Barber Encourages Aussies To ‘Get Your Jugs Out’ In Hilarious BRITA Campaign

BRITA Australia is today proud to reveal its latest national campaign, ‘Get Your Jugs Out’, starring Australian comedian, Celeste Barber. The quirky campaign encourages Australians to make the switch from bottled water to great tasting filtered tap water, using a BRITA filter jug at home, with the creative brought to life with Celeste’s cheeky, yet relatable sense of humour.

Enero Posts Net Revenue Increase Of 4.9%
  • Media

Enero Posts Net Revenue Increase Of 4.9%

Forget 2020's plagues, pestilence and famine says Enero, as balance sheet comes out with sweet smell of potpourri.

by B&T Magazine

B&T Magazine
You Can Now Limit Who Can Reply To You On Twitter
  • Technology

You Can Now Limit Who Can Reply To You On Twitter

Twitter is saying ‘bye to the reply guys’, allowing users to control who can reply to their Tweets. ‘Reply guys’ have long been an issue on the social media app, where users (often anonymous) frequently comment on posts in an annoying, condescending or otherwise unsolicited manner. Twitter first put these users on notice in May […]

Home Office Set Up for Webinar and Teleconference whilst respecting the lockdown due to the corona virus outbreak
  • Media

The Virtual Conference Network Launches In Australia

The Virtual Conference Network, an Australian-founded disruptive alternative to video conferencing, has today launched to provide risk mitigation, improved flexibility, new post-event revenue streams, and optimal cost-effectiveness to conference organisers, business leaders and peak bodies. With over 20 years of first-hand experience with the high-risk and costly ways of delivering traditional conferences, co-founders Alex Paine […]