NBCUniversal International Network-owned E! Entertainment Television Australia has announced the appointment of a local E! News editorial team.
NBCUniversal International Networks and Television Distribution MD ANZ Chris Taylor said, “The appointment of the E! News Australia editorial team is integral to our digital content strategy, which seeks to grow our local digital audience and in turn introduce new viewers to our linear channel.
“We have opened up new revenue opportunities in the branded content, native editorial and video space, offering our advertising clients integrated partnerships across our multi-platform ecosystem.”
The newly created E! News Australia editorial team will be responsible for delivering local pop culture news, red carpet event coverage, exclusive interviews, celebrity lifestyle content, video entertainment packages and social initiatives, which will sit alongside E! News U.S. content.
Ashley Spencer has been appointed managing editor, E! News Australia.
Spencer was previously editor of Nine Entertainment Co.’s TheFIX and senior editor at Us Weekly in New York.
She has also written for The Hollywood Reporter, VICE, Women’s Health and HuffPost.
Winsome Walker joins as associate editor.
Walker was formerly a digital content editor for Marie Claire and has also held roles at WHO Magazine and News Corp.
Additionally, a network of contributors in Australia will deliver long-form articles, opinion pieces and TV recaps.
Spencer said, “Our aim is to deliver local entertainment news in a fun, informative and positive way, with E! News being the trusted, dedicated entertainment authority in Australia.
“We’re thrilled that our digital audience has welcomed the addition of Australian content on E! News and in just a few weeks we have already seen high engagement for local stories across our social platforms.”
E! is also extending its digital offering over the next few months to include a number of locally produced short-form video series covering beauty, fashion, fitness, home and travel.
Several of the series will be hosted by E! Host Australia Ksenija Lukich.
Please login with linkedin to commentE! News
me&u, Australia’s first and leading mobile ordering and payment platform, has appointed Clementine Churchill as Head of Marketing as they continue to drive rapid growth and expansion in Australia and new international markets. A highly experienced marketing leader and recognised industry thought leader, Churchill joins me&u from My Muscle Chef, one of Australia’s top rated […]
MILO is on the search for Australia’s best made MILO, calling on fans to share their creations for the chance to win #TheMILOCup, via Ogilvy Sydney. This integrated campaign follows on from the success of last year’s ‘Hot v Cold’ campaign, which encouraged Aussies to settle the debate on whether MILO is best enjoyed hot […]
New research from Getty Images, a world leader in visual communications, has found that LGBTQ+ representation in ANZ remains low and stereotypical. It’s 2021 – this needs to change – especially in marketing and advertising. In partnership with GLAAD, the LGBTQ+ media advocacy organisation, Getty Images has launched a full-spectrum Guidebook in direct response to […]
Natural historian Sir David Attenborough is one of the most commanding and respected storytellers in the world and now the iconic series, David Attenborough Life Stories, is available on LiSTNR as part of SCA’s recently announced partnership with the BBC. David Attenborough Life Stories is a series of talks on the natural histories of creatures and […]
Menulog has doubled down on its marketing support for restaurant partners, with the promotion of Senior Marketing Manager, Rami Tamer, to a newly created role of ‘Head of Partner Marketing’, as well as the promotion of former-Blue 449 Performance Manager, Jaryd Buggins. In the new Head of Partner Marketing role, Rami will lead a team […]
ARN has announced Barry Drinkwater will be handing over his content director reins at 97.3FM and 4KQ to respected radio executive, Alisson Longhurst. Drinkwater has had a stellar career in radio spanning more than four decades, and was acknowledged as one of Australia’s Top 20 Content Directors by Radio Today in 2020. He began his radio career […]
Australia’s largest social enterprise is turning 25. On the anniversary of Australia’s first Big Issue magazine being sold on the steps of Melbourne’s Flinders Street Station in June 1996, Town Square has created a campaign to mark the occasion. 25 Years Big is a celebratory statement of pride, rendered in the iconic Big Issue logo […]
The Australian commercial radio industry has joined a global working group of broadcasters, carmakers and tech experts collaborating on the innovation of radio in Android Automotive. Android Automotive is Google’s infotainment operating system which is being built into new connected cars. Industry body Commercial Radio Australia is part of the working group, led by the […]
For the third consecutive year, Triple M’s No Talk Day will return on Thursday July 1 to raise awareness around men’s mental health and encourage courageous conversations on Triple M’s 45 stations across the country with support from partner Beyond Blue. From 6:00am – 6:00pm on July 1, Triple M is encouraging listeners to clear […]
Consumer shifts in how and where people buy products evolved significantly during the COVID-19 pandemic, creating new opportunities for retailers to use new channels, fulfilment strategies and payment options, according to the results of a new survey out today from BigCommerce and PayPal. While a majority of the 3,000 consumers surveyed from the United States, United Kingdom […]
Here is EVERYTHING you need to know about contextual advertising bar the curling wand and the hot pink leg warmers.
The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]