Australian digital publisher e-Mersion Media has announced a three year partnership with Retail inMotion, one of the world’s leading providers of retail and technology solutions for airlines.
The partnership will focus on expanding the provision of digital content into the international airline and rail markets, where Retail inMotion has established relationships with more than 40 of the world’s airlines.
e-Mersion Media creates interactive, bespoke mobile platforms that deliver a fully immersive experience to the user while driving significant ancillary revenue channels for advertisers, complete with end-to-end usage, engagement tracking and user data analytics.
Within the context of the aviation and travel sector, this includes providing a contactless, digital on-board experience for passengers where they can access a suite of services via their mobile device.
e-Mersion Media founder and managing director John Iliopoulos said his company was looking forward to working closely with RiM to be able to expand its offer to both current and future clients.
“We are confident that our ground-breaking fully interactive digital publishing platform will not only enhance the entire customer journey of passengers but also open up new revenue opportunities for RiM’s partners,” he said.
“Our goal with e-Mersion Media has always been to deliver the ‘next chapter in publishing’.
“We are going beyond traditional print magazines and digital pdfs to provide bespoke, mobile solutions that truly engage a brand with its audience by delivering an environmentally sustainable and mobile friendly experience, with access to live content and the ability to shop safely online, in real time.
“In a post-COVID world consumers are going to demand paperless, virtual experiences and e-Mersion Media is well placed to help magazines, brands and events deliver these experiences to transition successfully into the future.”
Retail inMotion’s chief executive, Stefan Patermann, said his company hopes to further digitise and break new ground in inflight retail.
“Personalisation is becoming more important than ever in the airline industry and offering the right products to the right person at the right time makes the difference between a good on-board experience and a great one,” he said.
“By combining e-Mersion Media’s high-end digital magazine publication platform with our retail capabilities and end-to-end technology platform, we are able to upgrade the passenger experience and provide them with a more flexible and custom-built retail offer.”
