Marketers of e-cigarettes are reaching nearly 70 per cent (an estimated 18.3 million) of middle and high-school students in the US, according to a study by the US Center for Disease Control and Prevention (CDC).
According to the report, e-cigarette sales have grown exponentially, hitting an estimated US$2.5 billion last year. The CDC states e-cigarette advertising expenditures has also increased dramatically, from an estimated $6.4 million in 2011 to an estimated $115 million in 2014.
This increase in e-cigarette marketing has resulted in over two-thirds of U.S. teenagers being exposed to product advertising. The CDC argues this is prompting more teens to use the devices and threatening decades of progress in combating youth tobacco use. In the US e-cigarettes currently don’t face the same advertising restrictions which apply to traditional cigarettes.
Retail stores were the most frequently reported exposure source (54.8 per cent of respondents, or an estimated 14.4 million students), followed by the Internet (39.8 per cent, 10.5 million), TV and movies (36.5 per cent, 9.6 million), and newspapers and magazines (30.4 per cent, 8.0 million). Exposure to e-cigarette advertisements on the Internet and in newspapers and magazines was reported more frequently by females than males.
“It’s the Wild West out there when it comes to e-cigarette advertising,” said Tom Frieden, director of the CDC. “It’s no coincidence that as the advertising has skyrocketed, the use of e-cigarettes has skyrocketed. This is a problem. Whatever you think about adult use of e-cigarettes, kids should not be using e-cigarettes.”
In response to the CDC’s findings, the Smoke-Free Alternatives Trade Association (SFATA), the industry body representing vapor companies issued a statement. “The CDC’s survey on teen use of e-cigs itself is flawed and provides no evidence that vapor products lead to continued use among minors and raises questions about the data collection methodology. While teens may potentially experiment, it’s vital that parents and guardians talk to their children about not using any age-restricted products.
“The vapor industry always has supported age restrictions on vapor products. These are adult products, sold to adults by adults.”
Please login with linkedin to comment
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]
According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]
Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]
Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]
Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]
The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]