Durex Is Still Super Keen On That Condom Emoji

Durex Is Still Super Keen On That Condom Emoji
SHARE
THIS



Durex, owned by London-listed Reckitt Benckiser, has written a firm letter to the Unicode Consortium, the nonprofit group that approves new entries for the Unicode writing system (the emoji keyboard), to approve its condom emoji design.

The open letter pushes the Unicode Consortium to approve Durex’s design for a condom emoji during its scheduled meeting at the Adobe Systems in San Jose, California. The condom brand pushed for emoji condoms last November, ahead of World AIDs Day, in an effort to promote safe sex. The #CondomEmoji campaign

The company is still pushing for it, Durex tweeted a letter to lobby the Unicode Consortium to approve the emoji. “A safe sex emoji will empower them to talk openly about protection,” part of tweet reads. “Let’s make 2016 the year emojis take safe sex seriously.”

 

Durex posted a video to showing the open text message it sent to Unicode.

The push to get the condom emoji on the keyboard, which is widely used on iOs and Android systems, is supported by the AIDs Foundation of Chicago, the Terrence Higgins Trust and MTV’s Staying Alive foundation.

The #CondomEmoji campaign claims that emojis play a vital role in young people’s conversations around sex. Global research commissioned by the Durex found 80 per cent of 18-25 year olds find it easier to express themselves using emojis and more than half of respondents regularly using emojis when discussing sex

If approved, the earliest the condom emoji could appear on keyboards is mid-2017.

Please login with linkedin to comment

Auspol Stav and Abby

Latest News

Australian Study Finds Guidelines Are Needed For Vaping On TikTok
  • Media
  • Technology

Australian Study Finds Guidelines Are Needed For Vaping On TikTok

A study conducted by the University of Queensland has claimed that the social media app TikTok needs to create regulations around vaping. Researchers at the University of Queensland analysed and evaluated the content of over 800, of TikToks most viewed vaping videos. Collectively the TikToks amassed over one billion views.  The study found that 63 […]

ESPN Secures Landmark Deal With NBL
  • Media

ESPN Secures Landmark Deal With NBL

ESPN and the National Basketball League have extended their broadcast partnership for a further three seasons as part of an expanded television rights package. ESPN and the National Basketball League announce a new expanded agreement that will run for three seasons, until the end of the 2023/24 NBL season. The landmark broadcast deal comes with […]

Workit Spaces Launches Aussie First ‘Beyond The Store’ Web Series
  • Marketing

Workit Spaces Launches Aussie First ‘Beyond The Store’ Web Series

Sydney-based co-working startup, Workit Spaces, announced today the launch of ‘Beyond The Store’, a six-part web series to uncover the smarts and passion behind successful Australian eCommerce businesses. Workit Spaces has gone where no other coworking hub has gone before, by investing over $100,000 to tell the stories of six Australian eCommerce businesses and how […]

Semi Permanent Sydney Announces New Dates For 2021 Festival
  • Marketing

Semi Permanent Sydney Announces New Dates For 2021 Festival

In light of the prolonged lockdown occurring throughout New South Wales, Semi Permanent Sydney has announced new dates for this year’s festival. It will now take place between 17-19 November 2021 at Carriageworks. “Our mission, always, is to craft the best and most valuable experience for both our speakers and audience, and to ensure the […]

Acast Adds New Brand Suitability Controls For Advertisers Via Comscore
  • Advertising
  • Media

Acast Adds New Brand Suitability Controls For Advertisers Via Comscore

Acast, the independent power source of podcasting has teamed up with Comscore to provide brand suitability controls for brands advertising through the Acast Marketplace. This new innovation is part of a global partnership with Comscore, and will be available to all advertisers working with Acast Australia and New Zealand. The brand suitability solutions offered by […]

Hootsuite Appoints Maggie Lower As Chief Marketing Officer
  • Marketing
  • Media

Hootsuite Appoints Maggie Lower As Chief Marketing Officer

Social media management solutions company Hootsuite, has announced that Maggie Lower has joined the company as chief marketing officer. Lower will own the brand’s overall global strategy, demand generation, communications, and events. Prior to joining Hootsuite, Lower was the global chief marketing officer at Cision, the first chief marketing officer at TrueBlue, and has held […]