Durex Is Still Super Keen On That Condom Emoji

Durex Is Still Super Keen On That Condom Emoji
SHARE
THIS



Durex, owned by London-listed Reckitt Benckiser, has written a firm letter to the Unicode Consortium, the nonprofit group that approves new entries for the Unicode writing system (the emoji keyboard), to approve its condom emoji design.

The open letter pushes the Unicode Consortium to approve Durex’s design for a condom emoji during its scheduled meeting at the Adobe Systems in San Jose, California. The condom brand pushed for emoji condoms last November, ahead of World AIDs Day, in an effort to promote safe sex. The #CondomEmoji campaign

The company is still pushing for it, Durex tweeted a letter to lobby the Unicode Consortium to approve the emoji. “A safe sex emoji will empower them to talk openly about protection,” part of tweet reads. “Let’s make 2016 the year emojis take safe sex seriously.”

 

Durex posted a video to showing the open text message it sent to Unicode.

The push to get the condom emoji on the keyboard, which is widely used on iOs and Android systems, is supported by the AIDs Foundation of Chicago, the Terrence Higgins Trust and MTV’s Staying Alive foundation.

The #CondomEmoji campaign claims that emojis play a vital role in young people’s conversations around sex. Global research commissioned by the Durex found 80 per cent of 18-25 year olds find it easier to express themselves using emojis and more than half of respondents regularly using emojis when discussing sex

If approved, the earliest the condom emoji could appear on keyboards is mid-2017.

Please login with linkedin to comment

Auspol Stav and Abby

Latest News

Three Customer Retention Strategies That Can Help Australian Businesses Build Long-Term Loyalty
  • Opinion

Three Customer Retention Strategies That Can Help Australian Businesses Build Long-Term Loyalty

In this opinion piece, Patrick Sim, senior vice president for the APAC and MEA regions at Epsilon (pictured above), talks about ways companies can go about building lasting relationships with their clients. If there’s one thing that companies have learnt from the pandemic is the importance of keeping customers happy and having them continuously come […]

Dynata’s Latest Economic Crossroads Report Shows Consumer Trends From Around The Globe
  • Marketing

Dynata’s Latest Economic Crossroads Report Shows Consumer Trends From Around The Globe

Across the world, rising costs are causing anxiety and financial struggles for consumers. The worldwide impact of inflation is affecting their outlook and behaviour. More than half of consumers globally are struggling financially because of inflation and the increasing price of fuel, housing and everyday goods. Russia’s war on Ukraine intensifies their concerns around supply-chain […]