Marketing trio, Duncan Allan, Cameron Roberts, and Tom O’Connor have joined forces to launch independent media agency, Fourteen10.
The marketing trio brings experience across big-brand marketing, startup growth, and adtech.
“Fundamentally, we believe advertising has never been harder and the need for skilled agencies never higher,” said Duncan Allan, co-founder of Fourteen10. “Our collective experiences garnered from media agencies, working with high-growth startups and behind the curtain at Google, have shaped our vision for a new type of agency model that’s laser focussed on helping companies solve their biggest advertising challenges, as they mature through different stages”.
“Fourteen10 brings an exceptional level of expertise in paid media, with a deep understanding of how media mixes should evolve through each stage of a company’s growth. Their proactive, forward-thinking approach is reshaping the agency model and making them a standout partner for any business looking to scale,” said Steve Brennen, founder and CEO of growth fund Archie, and ex-chief marketing officer of Uber.
Fourteen10 is investing heavily in technology and AI to automate routine tasks, freeing up the team to focus on impactful work and deliver exceptional value to clients.
“Designing an agency from scratch to solve important advertising challenges for its clients, means the new business model must look nothing like the status quo. We’ve designed the agency with a clean piece of paper to help our clients achieve profitable growth as advertising and marketing becomes more complex. We’re in the business of simple, not easy,” said Cameron Roberts, co-founder of Fourteen10.
“Too often I have found myself working with media agencies that are completely out of touch with the realities of a scaling business. Fourteen10 has been the antithesis of this. Not only is their knowledge of media exceptional, but they also understand the intricacies of the landscape and can communicate with us not just in media terms but in the language of the boardroom,” said Nick Holden, chief marketing officer of Mosh.
“We are really clear on what we need to build and what media agencies need to do to stay relevant as we move into an AI future. I couldn’t be more excited to be joining Duncan and Cam on this journey,” said Tom O’Connor, c0-founder of Fourteen10. “We know the biggest advertising challenges brands will face moving forward and are solely focussed on providing solutions to address them”.
Fourteen10 will target growth-oriented challenger brands.
The agency’s foundation clients include investment platform, Stake; travel insurance company, Fast Cover; men’s healthcare brand, Mosh; Fintech Accelerator, Archie; and salary advance company, Wagetap.
“Duncan and I share an October 14 birth date and so October 14th being the fourteenth day of the tenth month, and our name, seemed like an auspicious date to officially launch,” added Roberts.
