Full-service agency Spinach has been appointed to manage strategic planning and creative for Australia’s largest golf retailer, Drummond Golf.
Spinach general manager, Ben Willee (feature image) said: “We’re excited to have the opportunity to work on what is one of the country’s great retail brands at an immensely exciting time for the Drummond Golf business.”
Drummond Golf marketing director, Ravi Abeyaratne said: “It’s going to be a massive year for golf in Australia with Tiger Woods heading down under to captain the US team at the Presidents Cup.
“We can’t wait and we’re thrilled to have Spinach to help us.
“I met this team when we went to pitch in 2016 and was suitably impressed with their depth – albeit, we made another choice at the time.
“I’m very much looking forward to what will be an important year for both our brand and the sport.”
The appointment follows a series of wins for Spinach which recently picked up full-service duties for Jalna Dairy and the Coles Liquorland account.