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Reading: Drones Take To The Skies To Heckle Passing Motorists With Ads
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B&T > Advertising > Drones Take To The Skies To Heckle Passing Motorists With Ads
AdvertisingMedia

Drones Take To The Skies To Heckle Passing Motorists With Ads

Staff Writers
Published on: 18th October 2016 at 9:30 AM
Staff Writers
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Is this the future of advertising? The car sharing platform Uber in Mexico City is using drones carrying advertising messages to spruik its carpooling option to motorists on the city’s freeways.

Uber-Pool

According to an article on Futurism.com, the drones fly above drivers sitting in traffic jams with messages such as “Driving by yourself?” and “This is why you can never see the volcanoes” (an apparent reference to all the car exhaust smog that blocks out the nearby landscape.

Uber’s intent is clearly to get more locals to carpool but also comes with an environmental message that carpooling means less cars on the road and less exhaust fumes. Mexico City has close to 22 million residents and its traffic congestion problems plagues the city.

Image taken from Futurism.com

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TAGGED: 'Home Away From Home’, Advertising Standards Bureau, Cuts, Mobile Site
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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