Droga5 Under Fire From US Unions For ‘Exploiting Performers’

Droga5 Under Fire From US Unions For ‘Exploiting Performers’
SHARE
THIS



Two unions in America, the Screen Actor’s Guild (SCA) and the American Federation of Television and Radio Artists (AFTRA), have targeted ad agency Droga5, claiming it exploits performers by not paying them by industry standards.

The SAG-AFTRA has taken out ads in various trade media around the States, such as Adage and AdWeek, in its quest to make Droga5 sit up and pay attention. SAG-AFTRA says it has a petition more than 8000 strong of people who believe Droga5 pays actors for its ads “substandard wages”.

The supporters and members SAG-AFTRA came to the Droga5 head office in New York to deliver the petition, of which the NYPD were allegedly called.

The group at the Droga5 head office.

The group at the Droga5 head office. Image via SAG-AFTRA.

Screen Shot 2016-01-13 at 3.55.13 PM

A screenshot of the homepage takeover on AdAge.

“SAG-AFTRA went to Droga5 today and stood up to agencies that exploit performers by continuing the destructive practice of unfair pay,” said SAG-AFTRA national executive director David White. “This event demonstrates the strength wielded by our members’ united voice and the union’s dedication to all performers who seek an acting career. There is no place in the growing, lucrative advertising industry for companies that undermine performer rights in the name of profit, and we’ll continue to fight for fair wages, working conditions and benefits for all actors.”

“SAG-AFTRA members simply went to drop off 8,000 petition names and talk with Droga5 today,” said SAG-AFTRA New Yorkl local president Mike Hodge, who led the event. “Instead of coming downstairs and looking us in the eye, Droga5 wouldn’t accept the petition and the police were called. Today’s action shows Droga5 we’re not going away quietly and reminds them that treating hard-working performers in an equitable fashion and allowing them to earn a middle-class living is the right thing to do.”

The homepage takeovers of some of the trade media publication is reportedly just the beginning.

The ad.

The ad.

The SAG-AFTRA is also going to run print ads in trade media, as well as starting a social media campaign #AdsGoUnion on Twitter, Instagram and Facebook.

Images via SAG-AFTRA.

Please login with linkedin to comment

Advertising Standards Bureau aussie bums Paul Whybrow streaming services

Latest News

Equity Mates Media Joins The Acast Creator Network
  • Media

Equity Mates Media Joins The Acast Creator Network

Equity Mates Media, the number one finance and investing network for young Australians, has joined the Acast Creator Network. Its five podcasts, which are some of Australia’s favourites, will now be hosted and distributed by the creator-first podcast company Acast. Equity Mates Media was created to give everyday people the inspiration, information and confidence to […]

Shot of a young woman gardening at home
  • Media

iStock Reveals Top Tips To Visualise Sustainability In ‘21

After an unprecedented year of challenges, iStock research has shown that Australians and New Zealanders are increasingly expecting businesses to communicate with greater empathy, both in terms of a brand’s language as well as its visuals. Celebrated globally on April 22, Earth Day presents a timely opportunity for businesses to put empathy into practice, iStock […]

Pinterest And Shopify Expand Partnership
  • Marketing

Pinterest And Shopify Expand Partnership

Pinterest and Shopify have announced the expansion of their partnership to 27 additional countries. The partnership will provide more than 1.7 million Shopify merchants around the world with an easy way to bring their products to Pinterest and turn them into shoppable Product Pins to be discoverable across the platform. With the evolution of the […]