Drive Yello Re-Enlists History Will Be Kind

Postman delivery a package to a customer.
B&T Magazine
Edited by B&T Magazine
SHARE
THIS



This month, boutique storytelling communications agency History Will Be Kind (HWBK) has been reappointed to spearhead earned media for last mile courier and delivery service, Drive Yello.

The brief comes off the back of a huge increase in the demand for Drive Yello during the past months. A direct result of the everchanging lockdown restrictions in the company’s key locations including Brisbane, Sydney and Melbourne. Since March the business demand has grown over 500% and continues to attract top name brands to its books.

HWBK’s remit includes accelerating awareness in B2B publications and business focused consumer news – an integral avenue for Drive Yello’s lead generation.

Speaking about extending the partnership with HWBK, Drive Yello Co-Founder Steve Fanale commented, “We’ve been impressed by History’s ability to craft appealing media narrative, alongside a laser focus on supporting our business objectives. Earlier this year when lockdown hit, they worked at speed to implement a key campaign which drove thought leadership, reputation build and driver recruitment, generating a wealth of coverage that supported our business growth. The power of earned media cannot be underestimated and supported by the agency’s excellent paid and performance offering, they are the perfect partner for us during this period of exponential growth.”

The pandemic made the company’s operations more integral to businesses than ever before, supporting a range of brands from large grocery retailers to smaller suppliers. With a fleet of drivers in three key locations and the ability for live tracking through the B2B app – Drive Yello’s ability to quickly and effectively activate its solution, alongside providing integrated logistics software, is why many businesses are utilising the brand. Drive Yello prides itself on working nibbly with its partners on their operations. The communications activity hopes to continue to highlight the positive impact of the company to those who are in need of this vital service.

HWBK Managing Partner, EJ Granleese, said: “Having worked with Drive Yello on and off over several years, we are delighted to be able to welcome them back into our client mix once more. The logistics sector is one of the only industries that has seen an increase in demand during the COVID-era and to be able to see our work helping the daily lives of those in lockdown keeps us motivated. Not only do we have the pleasure of re-signing with Drive Yello, but lucky enough to have recently welcome the team in renting space in our Surry Hills based office – allowing for an even closer sense of collaboration.”

The communications project runs from September until December 2020.

 

Please login with linkedin to comment

history will be kind yello

Latest News

Shh! Women's secrets. Cropped shot of female with finger in mouth. Closeup portrait of young woman is showing a sign of silence with shhh written on the finger.
  • Media

Mumbrella Bows To Industry Pressure & Switches Off Comments

Mumbrella has made the bold call to turn off comments on its articles, a move that will undoubtedly have a big impact for the publishing site. Mumbrella head of content Damian Francis made the announcement Friday afternoon, penning an opinion piece which will be the last article on Mumbrella to have comments. Francis wrote: “From […]

by B&T Magazine

B&T Magazine
Close up of women's hands holding smartphone. Her watching sms, message, e-mail on mobile phone in coffee shop. Blurred background.
  • Media

Survey Reveals Rising Popularity Of Audio Advertising In Mobile Games

A YouGov survey has revealed that adult mobile game players prefer audio ads over other monetisation models in mobile games. The survey, which asked 1,249 players about their preferences in mobile games, revealed that consumers have a preference for audio advertising, surpassing other popular monetisation models such as rewarded video and in-app purchases. The new […]

Australia Tumbles Down iPhone Pricing List
  • Technology

Australia Tumbles Down iPhone Pricing List

In excellent news if you want to hock one at the local Cash Converters, iPhones are becoming more pricey in Australia.

by B&T Magazine

B&T Magazine
IVE Launches Expanded Hygiene And PPE Product Range
  • Advertising

IVE Launches Expanded Hygiene And PPE Product Range

IVE has today announced the launch of ivolve, it’s expanded hygiene and Personal Protective Equipment (PPE) offering designed to help businesses return to the workplace safely. Led by hygiene and health consultant, Shylie Smith, the offering already provides products such as face masks, hand sanitisers and anti-bacterial wipes to many of Australia’s largest businesses including […]

Repco Supercars Pro Eseries Set For Return
  • Marketing

Repco Supercars Pro Eseries Set For Return

Nine Virgin Australia Supercars Championship teams have confirmed their place in an expanded 2020 Repco Supercars Pro Eseries field. Repco recently announced it will take naming rights sponsorship of the Supercars Championship and the Bathurst 1000 from 2021-2025 and is the new naming rights partner of the popular eseries that will again feature a number […]

Fiverr Launches Into Aussie Market, Appoints By All Means As Creative Agency
  • Advertising

Fiverr Launches Into Aussie Market, Appoints By All Means As Creative Agency

Tel Aviv headquartered global freelance marketplace, Fiverr, is launching into the Australian market with By All Means as lead creative agency, following a four-way pitch. By All Means will be charged with leading brand growth via multiple campaigns that will begin this month concurrently with a refresh for the brand rolling out globally. “In many […]