Drive Yello Re-Enlists History Will Be Kind

Postman delivery a package to a customer.
B&T Magazine
Edited by B&T Magazine

This month, boutique storytelling communications agency History Will Be Kind (HWBK) has been reappointed to spearhead earned media for last mile courier and delivery service, Drive Yello.

The brief comes off the back of a huge increase in the demand for Drive Yello during the past months. A direct result of the everchanging lockdown restrictions in the company’s key locations including Brisbane, Sydney and Melbourne. Since March the business demand has grown over 500% and continues to attract top name brands to its books.

HWBK’s remit includes accelerating awareness in B2B publications and business focused consumer news – an integral avenue for Drive Yello’s lead generation.

Speaking about extending the partnership with HWBK, Drive Yello Co-Founder Steve Fanale commented, “We’ve been impressed by History’s ability to craft appealing media narrative, alongside a laser focus on supporting our business objectives. Earlier this year when lockdown hit, they worked at speed to implement a key campaign which drove thought leadership, reputation build and driver recruitment, generating a wealth of coverage that supported our business growth. The power of earned media cannot be underestimated and supported by the agency’s excellent paid and performance offering, they are the perfect partner for us during this period of exponential growth.”

The pandemic made the company’s operations more integral to businesses than ever before, supporting a range of brands from large grocery retailers to smaller suppliers. With a fleet of drivers in three key locations and the ability for live tracking through the B2B app – Drive Yello’s ability to quickly and effectively activate its solution, alongside providing integrated logistics software, is why many businesses are utilising the brand. Drive Yello prides itself on working nibbly with its partners on their operations. The communications activity hopes to continue to highlight the positive impact of the company to those who are in need of this vital service.

HWBK Managing Partner, EJ Granleese, said: “Having worked with Drive Yello on and off over several years, we are delighted to be able to welcome them back into our client mix once more. The logistics sector is one of the only industries that has seen an increase in demand during the COVID-era and to be able to see our work helping the daily lives of those in lockdown keeps us motivated. Not only do we have the pleasure of re-signing with Drive Yello, but lucky enough to have recently welcome the team in renting space in our Surry Hills based office – allowing for an even closer sense of collaboration.”

The communications project runs from September until December 2020.


Please login with linkedin to comment

history will be kind yello

Latest News

Roger Federer Stars In New UNIQLO Campaign
  • Advertising

Roger Federer Stars In New UNIQLO Campaign

Global apparel retailer UNIQLO has launched “LifeWear: Made for All,” a new multimedia campaign. It features personal, insightful interviews with tennis legend Roger Federer, renowned NYC artist Futura, UNIQLO Team Sweden’s table-tennis champ Anna-Carin Ahlquist, Uniqlo U Artistic Director Christophe Lemaire of the UNIQLO Paris R&D Centre, the company’s social mission partners, and other voices […]

Red Havas’s Alex Erasmus Moves Into The Haus
  • Marketing

Red Havas’s Alex Erasmus Moves Into The Haus

Independent communications group The Haus has appointed Alex Erasmus to the position of Group Strategy Director. Erasmus joins from Red Havas, where he spent the last four years. Most recently, he was National Head of Strategy. He comes with a wealth of experience across PR, social, content, digital, experiential and sponsorship, making him the perfect […]

How The Consumer Data Right Has Is Changing Australia (For Businesses)
  • Technology

How The Consumer Data Right Has Is Changing Australia (For Businesses)

The Consumer Data Right has been billed as a revolutionary new way for Australian businesses and customers to share data. Over two parts, smrtr’s co-founder and CTO Boris Guennewig looks at how it is changing how consumers and businesses use data. The Consumer Data right – as the name would suggest – is all about […]


by B&T Magazine

B&T Magazine
Captify And Xandr Combine For New Product
  • Media

Captify And Xandr Combine For New Product

Captify has today announced the next evolution of its use of Xandr’s platform, Xandr Curate. Programmatic buyers will be able to activate Captify’s live, intent-driven audiences – built by billions of real-time searches from global publisher and e-commerce sites – across curated multi-seller video private marketplaces (PMPs) in one of the largest omnichannel, global exchanges. […]