Drive.com.au’s New Site Functionality Connects New Car Buyers And Dealers

Drive.com.au’s New Site Functionality Connects New Car Buyers And Dealers
SHARE
THIS



Drive.com.au today announced the launch of a ‘New Cars for Sale’ section and dealer enquiry form, enabling new car buyers to easily and seamlessly connect with new car dealers.

The new functionality is the first in a series of planned product enhancements to make Drive.com.au Australia’s premium destination for new car buyers and follows the formation of a joint venture with 112 Pty Ltd, owners of the themotorreport.com.au, in December 2015.

Drive.com.au’s new site functionality connects prospective buyers directly with new car dealers and closes the loop on the purchasing cycle by guiding new car buyers through the decision-making process and transaction.

Featuring rich product-focused editorial content, expert advice and buyer recommendations, as well as native integration options for advertisers, Drive is the trusted automotive editorial brand and highly influential for consumers looking to buy a new car.

Fairfax Media’s Australian Metro Media sales team will continue to sell inventory across Drive.com.au as it strengthens its position as the premium destination for new car buyers.

112’s CEO Anthony Pettiona said, “The refreshed Drive.com.au is uniquely positioned to offer new opportunities to advertisers seeking to engage with a valuable audience of in-market consumers looking to research, compare and save on their next new car purchase.

“Partnering with Fairfax Media to commercially represent Drive allows us to continue to build rewarding partnerships with new car dealerships and manufacturers, establishing Drive.com.au as the number one new car destination.”

Fairfax Media commercial & marketing services director, Tom Armstrong, added, “Drive is one of the best known publishers of automotive content in Australia with a large, engaged audience that advertisers love to connect with.

“This exciting partnership brings a transactional dimension to our advertising proposition, enabling dealers and car manufacturers to close the loop on advertising and purchase, delivering clear attribution and ROI metrics.”

Drive.com.au is an authoritative source of information for car buyers and motoring enthusiasts reaching 596,824 Australians across desktop, smartphone and on tablet each month.

Please login with linkedin to comment

Interior James Packer

Latest News

Women In Print Starts New Chapter & Finds New Home
  • Media

Women In Print Starts New Chapter & Finds New Home

Women in Print has re-launched itself this week to take on the year, and future ahead. A refreshed brand, website, calendar and team are leading the way with Women in Print also announcing a new partnership with The Real Media Collective. A new look, new management and new focus – Community, Knowledge, Network and Support […]

Emotive Partners With YouTube And The United Nations
  • Media

Emotive Partners With YouTube And The United Nations

Creative agency, Emotive, and Good Oil Films, is partnering with YouTube and the United Nations to raise awareness around the importance of quality education, which forms part of the UN’s Global Goals for sustainable development.

ScoMo Rules Out TikTok Ban
  • Technology

ScoMo Rules Out TikTok Ban

ScoMo rules out TikTok ban, as Albo releases his latest unicorn, fairy dance video complete with cascading rainbows.

by B&T Magazine

B&T Magazine
Outdoor Industry Unites For Global #OurSecondChance Campaign
  • Campaigns
  • Media

Outdoor Industry Unites For Global #OurSecondChance Campaign

The global Out of Home (OOH) industry has today launched a campaign #OurSecondChance. The campaign asks simple questions about how we can make the most of the positive opportunities that have arisen out of the pandemic. Broadcast on OOH signs around the globe #OurSecondChance is collaboration between World Out of Home Organisation (WOO) and the […]

batyr & UM Take ‘Run For The Herd’ Virtual
  • Campaigns

batyr & UM Take ‘Run For The Herd’ Virtual

With the COVID-19 crisis affecting all crowd-based activities, youth mental-health charity batyr has devised the first-ever Run for the Herd Virtual Festival partnering with media business UM to bring the virtual event to life.  With the City2Surf event in Sydney, normally a big fund-raising opportunity for batyr, postponed this year, batyr has created a virtual event and with the support of UM are encouraging […]

QMS Sport Rebrands As Media Tech
  • Media

QMS Sport Rebrands As Media Tech

Following QMS’ acquisition of TLA Worldwide (Aust) last year, QMS Sport has today announced it will transition to the TLA brand and formally become a business unit of TLA. ‘Media Tech’ is officially the new name for what was formally known as QMS Sport, and will operate alongside TLA’s existing business units that span the […]