Toyota has enlisted four drag queens to promote the launch of its new hatch in the UK, the Aygo, which is targeted at the Millennial female market.
The first of the series of ads features drag artist Stella Meltdown and includes a wonderful interlude where you see her alter-ego’s day job at a conservative book publisher.
Delivered by London agency The&Partnership and called ‘Go Your Own Way’, the ads will feature a series of drag queens including Stella, Liquorice Black, Le Fil and Alfie Ordinary. Check out the first of the fun ads below:
Commenting on the campaign, The&Partnership’s Dom Gettins said: “This was a very different campaign to work on – Liquorice, Stella, Le Fil and Alfie Ordinary are true creatives in their own right, and collaborating with them to bring the cheeky personality of Aygo to life has created four unique pieces of work, each with its own flavour and personality.”
The sale of Australian Associated Press (AAP) to a consortium of impact investors and philanthropists has been formally completed, ending 85 years of ownership by Australia’s major publishing groups. The national news agency will continue to provide a trusted breaking news service with a team of journalists and photographers, most of whom have joined the […]
Aussie retail payments platform Afterpay has launched a new global look, feel and positioning with a fresh brand identity. Founded out of Bondi, Sydney, Australia five years ago, Afterpay has skyrocketed to infinite heights, with almost 10 million customers and 55,000-plus merchants now using the platform globally across Australia, US, UK (where it is called […]
How Communications’ China marketing director, Doris Li, believes ad-land professionals must be courageous enough “to be abnormal”, and listen to their hearts, to be fearless in times of change. During this year’s B&T Women in Media Awards, presented by Bauer Media, we’ll be recognising exceptional people who have achieved success in their professional arenas, celebrating […]
The holding companies might be losing as much as 23 per cent of their revenue year-on-year, but new business has remained relatively resilient through 2020, the lastest research from R3 has revealed. In the first half of 2020 total new business revenue decreased 10 per cent globally – but creative agencies are having to find […]
Independent communications consultancy The Mint Partners has bolstered its integrated client roster and signed a number of premium lifestyle brands to kick start the new financial year. With an array of new products, services, and a focus on insight-led and creative integrated communications, MINT has enjoyed recent success with an expanded portfolio across new categories including fintech, […]
A feature length documentary on the extraordinary racing career of Australia’s first Formula 1 champion, Sir Jack Brabham, co-produced by design, animation and visual effects house Heckler, will be available on Stan exclusively from this Friday – 7 August. Directed by Ákos Armont (Aurora Films) in association with Heckler, whose co-founder Will Alexander served as […]
In a first for the Australian insurance market, Club Marine, Australia’s largest provider of boat and pleasure-craft insurance, has released a new series of videos to help explain insurance cover. With a few familiar Aussie personalities to help out, Club Marine is helping its members, as well as the broader boating community, to understand the […]