Australia skincare brands, Dr. LeWinn’s, has announced a new roster of agencies that will manage and leverage its latest campaign, featuring newly appointed brand ambassador, Anna Bamford.
Creative for the campaign was produced by Mr.Wolf in Sydney, with Havas buying media, Stark Matthews managing PR and Get Glossy leading social.
Bamford, best known for her role as Miranda on hit TV show, Wonderland, for which she received a Logie Award nomination was also seen on stage in the Sydney Theatre Company’s production of The Present alongside Cate Blanchett. She has recently joined the cast of iconic TV drama, Home & Away.
“Anna was the perfect choice for Dr. LeWinn’s. She is a true embodiment of the brand; she is of course strikingly beautiful however with Anna there is so much more. She’s also intelligent, creative and incredibly passionate – values which mirror the Dr. LeWinn’s brand,” explained Janelle Skropidis, marketing manager for Dr. LeWinn’s.
“We are very grateful that Anna agreed to front the campaign and have assembled an incredible agency team to maximise our investment in this initiative”.
“I am delighted to be working with Dr. LeWinn¹s, a brand I¹ve known and loved for many years”, said Bamford. “Looking after my skin has always been paramount and Dr. LeWinn’s offer beautiful and highly effective products. They are an essential part of my skincare regime”.
Bamford’s position with Dr. LeWinn’s will see her as the face of the latest innovation from the brand, the Eternal Youth range and will star in Mr.Wolf’s locally produced TVC. The campaign was recently launched to local beauty media and influencers by Stark Matthews and will run across TV, outdoor, print, digital and social in coming months
Please login with linkedin to commentDr. LeWinn’s
At Zavy, we track the movings and shakings of brands across a range of industries on our social scoreboards. We want to see brands use social media as a space for real brand building and connecting with people – after all, that’s what it was created for. In their ground-breaking advertising report, The Long and […]
Cummins&Partners has redefined what the next decade will look like for Chobani in its new brand campaign Food Made Good. Building on the four years of partnership between Cummins&Partners and Chobani, this campaign was born through strategic leadership to uncover the truth at the core of the brand and bring it to life through a […]
me&u, Australia’s first and leading mobile ordering and payment platform, has appointed Clementine Churchill as Head of Marketing as they continue to drive rapid growth and expansion in Australia and new international markets. A highly experienced marketing leader and recognised industry thought leader, Churchill joins me&u from My Muscle Chef, one of Australia’s top rated […]
MILO is on the search for Australia’s best made MILO, calling on fans to share their creations for the chance to win #TheMILOCup, via Ogilvy Sydney. This integrated campaign follows on from the success of last year’s ‘Hot v Cold’ campaign, which encouraged Aussies to settle the debate on whether MILO is best enjoyed hot […]
New research from Getty Images, a world leader in visual communications, has found that LGBTQ+ representation in ANZ remains low and stereotypical. It’s 2021 – this needs to change – especially in marketing and advertising. In partnership with GLAAD, the LGBTQ+ media advocacy organisation, Getty Images has launched a full-spectrum Guidebook in direct response to […]
Natural historian Sir David Attenborough is one of the most commanding and respected storytellers in the world and now the iconic series, David Attenborough Life Stories, is available on LiSTNR as part of SCA’s recently announced partnership with the BBC. David Attenborough Life Stories is a series of talks on the natural histories of creatures and […]
Menulog has doubled down on its marketing support for restaurant partners, with the promotion of Senior Marketing Manager, Rami Tamer, to a newly created role of ‘Head of Partner Marketing’, as well as the promotion of former-Blue 449 Performance Manager, Jaryd Buggins. In the new Head of Partner Marketing role, Rami will lead a team […]
ARN has announced Barry Drinkwater will be handing over his content director reins at 97.3FM and 4KQ to respected radio executive, Alisson Longhurst. Drinkwater has had a stellar career in radio spanning more than four decades, and was acknowledged as one of Australia’s Top 20 Content Directors by Radio Today in 2020. He began his radio career […]
Australia’s largest social enterprise is turning 25. On the anniversary of Australia’s first Big Issue magazine being sold on the steps of Melbourne’s Flinders Street Station in June 1996, Town Square has created a campaign to mark the occasion. 25 Years Big is a celebratory statement of pride, rendered in the iconic Big Issue logo […]
The Australian commercial radio industry has joined a global working group of broadcasters, carmakers and tech experts collaborating on the innovation of radio in Android Automotive. Android Automotive is Google’s infotainment operating system which is being built into new connected cars. Industry body Commercial Radio Australia is part of the working group, led by the […]
For the third consecutive year, Triple M’s No Talk Day will return on Thursday July 1 to raise awareness around men’s mental health and encourage courageous conversations on Triple M’s 45 stations across the country with support from partner Beyond Blue. From 6:00am – 6:00pm on July 1, Triple M is encouraging listeners to clear […]
Consumer shifts in how and where people buy products evolved significantly during the COVID-19 pandemic, creating new opportunities for retailers to use new channels, fulfilment strategies and payment options, according to the results of a new survey out today from BigCommerce and PayPal. While a majority of the 3,000 consumers surveyed from the United States, United Kingdom […]