Honda Power Equipment has launched a fully integrated campaign for its new Buffalo mowers, created by independent Melbourne agency DPR&Co, with the theme “Greatness from the Ground Up”.
The campaign launches this week on free-to-air and subscription TV and will also feature across outdoor, social media, digital channels and point-of-sale.
The Honda Buffalo is still assembled at Honda’s plant in Campbellfield, Victoria.
The campaign features CAD style animation that highlights the innovative new features of the Honda Buffalo.
Susan Barca, marketing manager at Honda, said: “This campaign is the first iteration of Honda Power Equipment’s new creative strategy. It powerfully represents the HRU range, one of the most important new product introductions from Honda in years.”
DPR&Co co-founder and executive creative director, Richard Ralphsmith, said: “Honda mowers are renowned for their reliability and longevity and the new Buffalo model lives up to that reputation. Our campaign focuses on the design philosophy of the Buffalo and Honda’s technology leadership.”