NZ Beer Brand Launches New Campaign In The Form Of An Amusing R&B Music Video

NZ Beer Brand Launches New Campaign In The Form Of An Amusing R&B Music Video
SHARE
THIS



Just in time for Valentine’s Day, New Zealand beer brand DB Export has released an extremely amusing campaign for its new low carb beer – I’m Drinking It For You.

The ad was created to mimic an R&B ballad music video and shines the spotlight on Kiwi couples, turning the simple act of choosing a low carb beer into a gesture of romantic love.

DB Export has a history of giving its drinkers license to have a beer; the world-recognised Brewtroleum and Beer Bottle Sand campaigns were based on the idea that enjoying a DB Export Gold could help save the entire world.

This latest ad from the brand breaks new ground by recognising male and female drinkers equally, by starring two of NZ’s brightest new singing talents Keshia and Tom. 

DB Export senior marketing manager Tony Wheeler commented: “DB Export Gold Extra Low Carb is the delicious, full-flavored answer to the divided state of the modern world.”

Beth O’Brien and Thom Darlow, the ColensoBBDO creatives behind the campaign, said: “It’s great to see a beer brand give a one-handed salute to stereotypes, and speak to everyone equally.

“This work is a huge leap forward for beer advertising in NZ,” before attempting to clap one-handed.

Says Damien Shatford from The Sweetshop, who directed the music video, “R&B is the best! I always knew it stood for romance and beers”. 

The music video is already #2 in the NZ iTunes charts.

Credits

Client: DB Breweries

Sean O’Donnell: Marketing Director

Tony Wheeler: Senior Marketing Manager

Agency: Colenso BBDO

Director: Damien Shatford

Production Company: The Sweetshop

Sound Design & Mix: Liquid Studios

Music Production: WorldPeace.fyi

Online: The Machine Room

Please login with linkedin to comment

the sweetshop valentine's day

Latest News

The United Nations Development Programme Launches “Don’t Choose Extinction” Campaign Via Wunderman Thompson Australia
  • Campaigns

The United Nations Development Programme Launches “Don’t Choose Extinction” Campaign Via Wunderman Thompson Australia

The United Nations Development Programme has launched its largest and boldest global advocacy and behaviour change campaign to date, “Don’t Choose Extinction” via Wunderman Thompson Australia. The campaign created by Wunderman Thompson Australia, in collaboration with Activista, Framestore and Mindpool, the “Don’t Choose Extinction” campaign is designed to engage the world in a drive towards […]

Harry Hunter & Erin Moy From Entropico Talk: Expanding, The Pandemic & Nurturing Creatives
  • Media

Harry Hunter & Erin Moy From Entropico Talk: Expanding, The Pandemic & Nurturing Creatives

Eight years after opening their doors in Sydney, production company, Entropico has opened in the US. Co-founders Harry Hunter and Erin Moy share with B&T, how they’ve managed to expand and thrive during a pandemic.  Entropico has an integrated approach to creative production. The production house is known for investing in new talent, as opposed […]

Queensland Aboriginal Islander Health Council Launches Vaccine Website Via New Word Order
  • Media

Queensland Aboriginal Islander Health Council Launches Vaccine Website Via New Word Order

In a push to drive increased vaccination numbers and reduce the gap in numbers between First Nations people and the general population, New Word Order were tasked with creating one of the first bespoke COVID-19 vaccine websites in Australia. This new website fills a vital gap in the market by providing vaccine information directly to Aboriginal and Torres Strait Islander communities.

How Are Aussie Banks Performing On Social?
  • Partner Content

How Are Aussie Banks Performing On Social?

It's a report into the social media health of the banks. And further proof of the benefit of owning a rescue helicopter.

Partner Content

by Zavy

Thrive Wins Airbnb’s PR
  • Marketing

Thrive Wins Airbnb’s PR

B&T loves to holiday with Airbnb. We're even okay with the hidden cameras in the bedrooms.

Foxtel Media Unveils FOXTEST To Aid Brands Across Content, Experience & Data
  • Media

Foxtel Media Unveils FOXTEST To Aid Brands Across Content, Experience & Data

Foxtel Media today announced the launch of FOXTEST, a new initiative to help brands explore the future frontiers of advertising. Representing an investment of $3 million, FOXTEST will see Foxtel Media partner with brands to run experiments across advertising content, experience, and data. FOXTEST is born from on-going campaign innovations with brands such as Hyundai, […]

Adobe Announces A Host Of New Creative Cloud Products As Part Of Adobe Max 2021
  • Media
  • Technology

Adobe Announces A Host Of New Creative Cloud Products As Part Of Adobe Max 2021

Adobe HAS kicked off Adobe MAX 2021, the largest creativity conference in the world. The company delivered innovation across Creative Cloud flagship applications and introduced new collaboration capabilities to fuel new levels of creativity for millions of customers worldwide, from students to social media creators to creative professionals. It is another big year for Adobe who have […]