DoubleVerify Snaps Up Analytics Platform Ad-Juster

DoubleVerify Snaps Up Analytics Platform Ad-Juster
SHARE
THIS



Digital media measurement software company DoubleVerify (DV) has announced the acquisition of Ad-Juster, a SaaS-based reporting and analytics platform for digital publishers.

Ad-Juster services deliver the data transparency and insights publishers need to optimise their ad revenues across comprehensive direct and programmatic sales channels.

The majority of large digital publishers today relies on multiple marketing channels and supply platforms to maximise the sale of ad inventory.

However, a lack of consistent standards and channel fragmentation result in data discrepancies, reporting complexity and unresolved revenue conflicts – often without the transparency and actionable insights needed to address the issues.

“Ad-Juster brings a proven market solution, a premium customer base and a talented team of product, engineering and client-serving professionals,” said DoubleVerify CEO Wayne Gattinella.

“Combining our two companies will create a holistic solution across the entire digital ecosystem – joining the Ad-Juster data platform for sell-side partners with the DV platform for buy-side partners.”

The Ad-Juster reporting and analytics platform unifies massive volumes of publishers’ advertising inventory and sales data from thousands of integrations with third-party servers and programmatic demand platforms – providing the transparency and analytics necessary to maximise publisher revenue yield and streamline internal operations.

Founded in 2007, Ad-Juster currently serves over 110 publisher clients, including over half of the top 100 comScore-ranked web publishers.

 

“We are proud to become a part of the DoubleVerify organization and are excited to expand our breadth of publisher solutions globally,” said Ad-Juster GM Dennis Clerke.

“Only Ad-Juster and DoubleVerify have access to the unique and comprehensive data that enables us to provide full lifecycle analytics for digital publishers.”

The Ad-Juster organization will continue to operate from offices in San Diego and New York City. The transaction was completed as an all cash, all stock offer on October 29, 2019.

Please login with linkedin to comment

ad-juster DoubleVerify

Latest News

Leadership, Humanity, Technology – The Sweet Spot
  • Media
  • Technology

Leadership, Humanity, Technology – The Sweet Spot

The SingularityU Australia Executive Program will take place this may, celebrating leadership at the intersection of the values of humanity and the value of technology. The Elon Musks, Apples and Xeros of the world are taking risks for humanity and creating new  technologies that streamline and beautify business operations. They simplify life by providing basic […]

by B&T Magazine

B&T Magazine
OMD Alumnus Launches Specialist Media Agency For The Franchise Sector; TFM Digital
  • Marketing

OMD Alumnus Launches Specialist Media Agency For The Franchise Sector; TFM Digital

Brisbane media professional and former OMD Australia Account Director Taylor Fielding (pictured) has officially launched TFM Digital. TFM Digital is a specialist media agency based in Newstead which primarily provides media buying services, and strategy development, to businesses chiefly, but not exclusively, within the franchise sector. Prior to the launch of TFM Digital, Fielding spent […]

FutureFeed Appoints Five By Five For Global Launch
  • Media

FutureFeed Appoints Five By Five For Global Launch

Launch marketing specialists Five by Five Global have been appointed by FutureFeed to develop their brand, international certification trademark and go to market strategy. The innovative livestock feed ingredient developed by CSIRO, Meat and Livestock Australian and James Cook University uses a specific genus of seaweed, Asparagopsis, which significantly reduces methane emissions in ruminant livestock. […]

SKMG’s Andrew Knowles Snares B&T’s 30 Under 30 For PR
  • Marketing

SKMG’s Andrew Knowles Snares B&T’s 30 Under 30 For PR

Andrew Knowles, partner and co-founder of the corporate communications consultancy Shoebridge Knowles Media Group (SKMG), has won the PR category in the 2021 B&T 30 Under 30 Awards. Knowles received the award at a ceremony in Sydney last night, claiming victory in a highly competitive field that included leading executives from some of Australia’s biggest […]

MELBOURNE, AUSTRALIA - APRIL 14: Jack Viney of the Demons and Mitch Wallis of the Bulldogs pose for a photo during the Theragun & AFL Partnership announcement at AFL House on April 14, 2021 in Melbourne, Australia. (Photo by Dylan Burns/AFL Photos)
  • Marketing

AFL Names Therabody As Its Official Recovery Partner

The AFL is delighted to welcome Therabody as its Official Recovery Partner of the 2021 Toyota AFL Premiership Season. Therabody’s industry-leading devices and research will be integrated into pre-match training and post-match recovery routines to help prevent injuries and help improve overall athletic performance. Therabody will also become the naming partner for the end-of-season AFL […]